Usability Testing & Consumer Research

 Usability Testing & Consumer Research 

There’s nothing more frustrating than attracting customers to your website, only to have them completely ignore the tasks that you want them to perform. At Rosetta, our usability experts take your design concepts and test them with your actual customers. This saves valuable time and effort by identifying opportunities to improve your site while avoiding potential pit falls before changes are finalized and launched.

 

How our usability testing services add value...

  • usability testing strategy based on business goals and success criteria
  • understand customer goals and audience segments
  • identify and recruit qualified participants
  • develop real-life testing scenarios and tasks
  • facilitate and conduct one-on-one usability sessions with each participant
  • analyze results, identifying critical issues and strengths
  • document key findings and create recommendations, prioritized by impact

Rosetta makes it easy for you to truly understand and experience your customers’ reactions and behaviors. We have a state-of-the-art usability testing facility - fully equipped with a one-way mirror, private client viewing room, real-time monitoring and digital recording equipment - where you can see your customer's facial expressions, hear what they say and watch what they do as they navigate and use your site.

Some of our additional user services include focus groups, user surveys, card sort tests, user personas, heuristic evaluations and competitive benchmarking.