Behavioral Analysis

 Behavioral Analysis 

Our formal discovery work includes setting aside any preconceptions of who you believe your customers may or may not be. We talk directly to your customers to find out their interests, behaviors, frustrations, and what they value. This will ultimately lead us to knowing exactly what they want from you online. In many cases, your customers may not know exactly what they want when provided options; however, our discovery work includes behavioral evaluations which allow us to get the answers we need, even when your customers are unable to articulate them.

 

How our behavioral analysis services add value...

  • 3rd party customer interviews/behavioral evaluations
  • documentation of customer discovery
  • documentation of customer segmentation
  • definition of online versus offline customer
  • direction for tool and solution recommendations
  • identification of appropriate customer messaging
  • direction for marketing initiative considerations

If you are a multi-channel retailer or financial services company, this work also includes clearly differentiating your online and offline customers.  Once we have identified your segments, we strategize over solutions and tools that can be delivered to your distinct customer groups through the online channel - from relevant content, to geo-targeting, to behavior-based targeting.  Our customer insights team assists you in understanding your customer segmentation and will help you accelerate your message and response.