Our consultants take your business objectives and craft highly customized marketing programs that take advantage of all of the latest and greatest tools and strategies. These considerations include everything from specific marketing campaigns to selecting the right technologies to support your efforts. We collaborate and work closely with all of our strategic partners (ExactTarget, WebTrends, Coremetrics, Endeca, IBM, Microsoft, etc.) to produce a seamless customer facing message.
How our ecommerce planning services add value...
- development of business needs
- marketing plan development
- review of marketing strategies
- program development
- tool/solution review and selection
- implementation and execution of all programs/strategies
- program measurement and adjustments
Rosetta excels by applying our deep industry knowledge towards developing strategies that we know will drive desired results. Some considerations include: usability testing around conversion issues, when and how to engage search marketing, when to upgrade technologies or change technology platforms and when to consider user generated content. This is all done by measuring and adjusting every step of the way.
