Do you want to list your products where millions of people every month are searching for them? How about places that also advertise for you…yes, they’re paying to drive traffic to your listings! There are a lot of reasons to feed your products to the Comparison Shopping Engines this year, and here are a few:
1. Attract Consumers on a Tight Budget
Across all income segments people indicate they are going to spend less money this holiday (comScore), so they’ll be looking for good deals to extend their budget.
2. Take Advantage of High Traffic
Monthly unique visitors to almost every major CSE have increased in the first two quarters of 2008.
3. Buying Cycle Insight
Extra visibility beyond the typical PPC campaigns and/or display campaigns build your brand awareness and can contribute to capturing more revenue.
4. Targeted Marketing
There are comparison engines that cater to different demographics, shopping styles, and types of products – female shoppers, technology & electronics focus, shopping by colors, fabrics, styles, patterns, etc. – there’s something for everyone.
5. Affordable and Manageable Costs
There are free and low-cost, fixed-CPC comparison engines available.
6. Transparent Metrics
Many of the engines can track clicks, spend, orders, and revenue for you so you don’t have to guess how effective your marketing dollars are.
7. Easy Ad Spend Optimization
Most engines now allow you to place bids by category or by product so you can optimize your ad spend to best effect.
8. More PPC Ads
The shopping engines advertise with PPC too, so you can benefit from their marketing spend when they send traffic to your listings.
9. Test Drive of Community/Social Sites
Some engines are community/social focused and if you haven’t expanded your marketing strategy into this area yet, this is a good place to try it out and get the benefits of a CSE, too.
10. Keep Up with the Competition
If you’re not taking advantage of this quickly growing source of traffic, your competitors likely are.
