If you haven’t heard of in-text advertising, you are missing out on a reasonably-priced online advertising medium that Rosetta can plan and implement for you.

What is in-text advertising?

In-text advertising is a form of contextual advertising that allows advertisers to deliver highly targeted ads to their consumers using relevant keywords within the content of a Web page.

How does it work?

Advertisers select specific keywords that are relevant to their brand. When those keywords appear within the content of a Web page, the words are double underlined. Once the consumer places their mouse over the double-underlined keyword, the advertisement will appear and can be clicked to visit the advertiser’s Web site or landing page.

Who is a provider of in-text advertising?

One of the leading global providers of in-text advertising is Vibrant Media. Vibrant Media in-text advertising is delivered in a user driven format allowing the consumer to connect with the brand when it’s relevant to them and in their own terms. Vibrant Media delivers over 300 million user-initiated ads per month. [1] They offer several different in-text ad formats which are easily customized to fit each client’s specific need.

Why should you consider in-text advertising?

Simply put, it’s a highly relevant and targeted way of reaching your consumer and exposing them to your brand. The advertiser-selected keywords are part of the content within the Web page, which makes it more relevant to the consumer and more likely to generate a lead. Another plus to in-text advertising is that you only pay when the advertisement is clicked on. Even if the consumer decides not to click the ad you still get brand exposure without being charged. This allows advertisers to stretch their advertising dollars a little farther. Now, who couldn’t use that?

[1] source: Vibrant Media, 2008