Have you ever Googled yourself? Ever Googled an old college buddy? High school sweetheart? If so, you’re not alone. Online reputation is not just about companies and brands, it is also about personal reputation.

Companies hiring recent college grads often look to the Internet to check out a candidate’s social media listings on sites such as Facebook or MySpace. Poor judgment in one’s youth will often live permanently in the electronic world – and reduce hiring opportunities in the corporate world.

Corporate executives should also pay attention to their online reputation. External-facing executives and employees are often searched online by customers, vendors, investors and potential new employees. Compiling your listing on Zoominfo, creating a profile on LinkedIn and updating any personal directory listings (ex. Classmates, Reunion) is important to ensure you are accurately portrayed online.

Web sites like Zoominfo and LinkedIn allow you to control your online information and are readily available. If you have recently changed employers, received a new job title, or have joined a non-profit board then you should make sure your information is up to date.

If you feel you have been unfairly portrayed in a blog, video or gripe Web site, contact us. Rosetta has expertise in helping to improve online reputation. It is better to address an issue early than to wait until it becomes a crisis.