List and Data Sourcing
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 List and Data Sourcing and Strategy 

Data sourcing strategies play a key role in determining external list and data sources for name rental, customer data enhancement, demographic & sociographic information, specialized industry co-ops and aggregators to build and grow your customer base and insights around those customers and customer segments.

 

How our marketing operations services add value...

  • we do not own data, which allows us to have an unbiased view of what data sources will be best for our clients
  • optimized list rental fees through net name negotiations and multi-list strategies
  • list sourcing that can be integrated through our patented-Persona™ segmentation to purchase only key names in key target segments
  • full suite of data processing from Merge/Purge to postal sorting and optimization

Rosetta leverages numerous channels and strategies for growing your customer base. Our list and data sourcing is tightly coupled to the development of the marketing strategies we put in place for our customers. Ongoing data management and enhancements are key components supporting the technological and strategic foundation of Rosetta’s RM Services offering.