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Acquisition Marketer Articles

Acquisition Marketer is Rosetta's monthly newsletter covering current topics related to Search and Media. Below are the key articles from each issue. If you would like to start receiving the full issue, please contact your account or project manager or contact us.

Acquisition Marketer

Search & Media

Search During a Down Economy

The Five Elements of Online Marketing for eCommerce Sites

Search Engine Optimization

Our SEO Process

Keys to Successful Link Development

Ongoing Optimization

Problems of Over-Optimization

Top 10 Ways to Sabotage Your Web Site

Local Search and Online Marketing

The Missing Links of SEO

Is Yahoo! Site Explorer Becoming Irrelevant?

Google Updates & Advancements

Using “nofollow” to Direct Search Engines

Myth or Must Have? Three SEO Tactics Explained

Video Optimization

The Importance of Choosing the Right Online Syndication Sites

Working with the Engines: Testing the Value Placed on a Less-Commonly Used Element

Listening to Your Online Consumers

Optimize for the Holidays

Popular Halloween Searches

The Expansion of Personalized Search

Five Steps to Creating an Effective Web Site Content Strategy

Pay-Per-Click Advertising

Google Trademark Policy Changes

What are Google Ad Sitelinks?

Nationwide Insurance Uses AdWords Ad Sitelinks to give a Dramatic Boost to Click-Through and Conversion Rates

Microsoft & Yahoo Search Deal - Impact to Advertisers

Get Your PPC Campaigns Ready for the Yahoo/MSN Merger

Search Campaigns Boost Phone Calls to Businesses

Top 5 Most Important Metrics in Paid Search

Top 5 Overvalued Metrics in Paid Search

Defending Your Brand in the PPC Marketplace

Do You Know Your PPC Keyword List?

3 Ways to Refine Your Keyword List

PPC Bid Management Considerations

Does Google’s NavSuggest Create a Better Search Experience?

Shopping Comparison Engines

Using the Web to Find the Best Prices? Your Customers Are

Comparison Shopping Engines and the Top 10 Reasons to Use Them

Mobile

Mobile Advertising with Google - A Joint Case Study

Number of Mobile Users Looking for Local Content Grows

Mobile Devices and the Web, 2008

Online Media Placement

Ad Networks vs. Direct Site Partnerships

Rich Media Advertising Provides Brand and Conversion Lift for Online Advertisers

Stretch Your Dollars with Targeted Reach: In-Text Advertising

Location, Location, Location – Right? Don’t forget about the Message

Display 101: What Exactly Is Display Advertising?

Fully Measuring Online Media Placement

Targeting Your Audience Using Online Display

Top 5 Reasons to Include Display in Your Campaign

The Power of Online Ad Network Targeting

Holiday Cookies: Online Behavioral Targeting

The Role Online Display Advertising Plays in Conversion

Banner Ad Size – What’s Performing the Best?

Social Network Advertising: Is It Right for You?

Reputation Management

How Do You Stack Up? Personal Online Reputation

Top 3 Areas For Monitoring Your Online Success

Ambassadors of Your Brand: Your Employees and Online Conversation

Financial Services

Online Banking Grows, Are You Tapping into the Market?

Consumer Products & Retail

Excel in the Online Consumer Products & Retail Space

The Big Get Bigger

Business-to-Business

B2B Companies Are Falling Behind with Social Media

Healthcare / Pharmaceutical

Is Your Brand Socially Introverted?

Pharmaceutical Ad Formats in Google - Should You Test Them Yet?