Strategic Planning

Online advertising continues to grow and has proven to be an essential component of a companyâ€™s overall marketing mix.Â A major driver of this expansion is display advertising primarily due to its advances in targeting and measurement.Â

Proper integration of display advertising into the overall online mix enables companies to drive efficiencies and results via multiple sales channels. Furthermore, display advertising enhances other online media and offline marketing tactics while increasing brand awareness and direct response metrics.

How we add value...

competitive analysis
strategy development
media buying/negotiating and planning
knowledge of mass audience and targeted advertising tactics
monthly reporting and analysis
media plan optimization
creative development

One of the foremost full-service online advertising agencies, Brulantâ€™s team takes a strategic approach to developing your display advertising plan. The process begins by first understanding your goals and objectives and then leveraging our strong relationships with the Web properties and our extensive knowledge of mass audience and targeted advertising tactics to develop a plan to meet them.

Our work includes everything from banner advertising placements to rich media and streaming video and audio. In addition, our creative design team works collaboratively with our online media & advertising experts to develop compelling campaigns.Â

Core Capabilities