Princeton, N. J. (Jan. 8, 2009) – Rosetta, the largest independent interactive marketing agency in the country, today released a social media study showing 59 percent of 100 leading retailers currently have a fan page on Facebook.

According to the study, which was first conducted in April of 2008 and updated in September of 2008, 29 of the retailers surveyed added Facebook pages during those four months. These include Best Buy®, Toys “R” Us®, Kohl’s® and Wal-Mart®.

“These results support what we’re seeing in our day-to-day client work, which is that we’ve reached a tipping point with Facebook among retailers,” says Adam Cohen, partner with Rosetta’s consumer goods and retail practice. “Social media sites continue to be an important source of community connection, and savvy retailers are reaping the benefits of Facebook’s rapid extension into new demographics, such as Gen-X and seniors.”

However, Cohen cautions retailers against a haphazard approach: “It’s important that retailers don’t just slap up a page because everyone is talking about Facebook. An effective Facebook presence requires that you carefully consider what your customers are looking for, what you would like to communicate, and what role a fan page should play in your overall online strategy. If you take all of these into account, it can be effective in building customer loyalty. ”

The study included 100 retailers with a significant e-commerce presence or brand awareness, evaluated strictly on the creation of a “fan page” on Facebook. For a full copy of the social media study, please contact Brenda Patterson at Shev Rush Public Relations.

About Rosetta
Rosetta recently acquired Brulant and is now the leading independent interactive agency in the U.S. Our Personality®-based segmentations uncover the drivers of brand choice and product usage. Rosetta’s industry-focused marketers, world-class technology teams and creative teams translate those insights into relevant marketing solutions that attract, retain and deepen a brand’s best customer relationships.

Rosetta brings deep industry expertise to client work within the Retail & Consumer Products, Healthcare, Financial Services, Media & Technology and B2B markets. Some of our client relationships include Scholastic, Borders and Tractor Supply Company (retail); Johnson & Johnson, Bristol Myers Squibb and Allergan & Shire (healthcare); HSBC, Nationwide, and Citizens Bank (financial services); and Microsoft and T-Mobile (Media & Technology). For more information, visit www.rosetta.com.