Our approach is simple. We partner with clients to discover the underlying drivers of consumers’ product usage, brand choice and profitability through Personality® segmentation. We then translate these insights into personally relevant programs that attract, deepen, and retain more profitable customer relationships, and, as a result, achieve measurable impact, sustainable competitive advantage, and faster business growth.
We are reinventing traditional marketing by targeting key customer personalities and creating individualized programs to drive valuable and effective customer connections. Our core offerings include our patented Personality-based® marketing, insight & strategy, creative & customer experience, media & search, relationship marketing and technology. Our work has resulted in the support of over 9 million skus online, over $1 billion of online retail transactions annually, and partnerships with 7 out of 10 leading pharmaceutical / biotech companies. We consider the experience of working together with our clients and the results we drive from our work to be what truly defines us.
In 2008, Rosetta acquired Brulant, a leading technology-infused interactive marketing firm based in Cleveland now positioning us as the second largest independently owned interactive agency in the nation. Before Rosetta’s acquisition of Brulant, both firms were on similar growth trajectories with Rosetta’s 2005 acquisition of SimStar, a leading digital advertising agency with an award-winning background in healthcare and Brulant’s 2006 acquisitions of Xteric Technology Group, a leader in business diagnostics, web enablement, and technology support services, and eMergent Marketing, a search engine optimization firm focused on conversion related e-marketing solutions.
We are headquartered in Princeton and have offices in New York, Cleveland, Boston, Chicago, and Denver.
