Rosetta Bay Area | Marketing Innovation Series: How the Changing Technology Buyer’s Journey Impacts Your Marketing Strategy

Turning Customer Engagement into Business Results

It’s imperative that marketers infuse customer intelligence into the core of their business. Doing so will help them focus on the most impactful revenue opportunities and build experiences that truly engage their customers.

At this month’s Marketing Innovation Forum, interact with thought leaders from HP, Skype, Forrester Research and Rosetta as we discuss how to build a customer-obsessed business, and ways to leverage intelligence to drive deeper engagement across your product or marketing experiences. Each attendee will walk away ready to apply these principles in their own organization.

February’s Forum will be hosted in the Rosetta San Francisco office space with short-format presentations from several speakers. Registered attendees for the event will receive a complimentary copy of the latest Forrester report on customer engagement, The Forrester Wave: Customer Engagement Agencies, Q4 2012, in which Rosetta was named a Strong Performer.

Agenda

6:00 PM – 6:30 PM	Drinks and small bites
6:30 PM – 6:45 PM	Fatemeh Khatibloo, Forrester Research — "Driving Deeper Engagement in 2013"
6:45 PM – 7:00 PM	Kara Jariwala, HP — "Building An Organization to Solve Customer Challenges"
7:05 PM – 7:25 PM	Robert Lino, Skype — “Managing the Skype Brand Experience”
7:25 PM – 8:00 PM	Audience participation and Q&A led by Mark Taylor