About /
Brian Lucotch heads up Rosetta’s Technology Strategy and Marketing Operations capabilities and is responsible for cross-channel program design as well as implementation, infrastructure and integration architectures and program support and optimization. Through his near 15 years of experience in marketing operations strategy, technology implementation and CRM expertise across multiple industry verticals, he provides operational and technical thought leadership that focuses on comprehensive Interactive solutions which maximize our client’s return-on-relationship and grow their brands and businesses.
Prior to joining Rosetta, Brian spent seven years at Lante Corporation, a leading interactive Agency and technology consulting company. As a Principal, he was responsible for running delivery management operations for the Northeast region including B2B and B2C Marketing enablement, technology strategy and implementation engagements for a number of Fortune 500 clients including Dell, Microsoft, AON, New York Life, Metlife, Dupont Dow, Lotus/IBM and Bristol-Myers Squibb. He also acted as interim CTO for a number of successful startup, online businesses and led or assisted in the development of corporate business plan, governance and center of excellence model design and global technical & implementation strategies. Prior to joining Lante, Brian led development and testing of robotic and high-throughput screening operations and efforts at Wyeth-Ayerst Research.
Brian holds a Bachelor of Science in Chemical and Biomedical Engineering from Carnegie Mellon University, and a Master of Science in Applied Physiology and Biophysics from Georgetown University.