About /
With 13 years of experience spanning management consulting, interactive marketing, and measurement, Dave is responsible for leading the Marketing Execution and Measurement group at Rosetta. This group of 150 people spans 3 core areas of expertise: Search, Online & Social Media, Relationship Marketing, and Analytics/Optimization.
Client Snapshots: Led the design and development of a new web presence and search marketing program for a top 10 online auto insurer. The site won an IMA award for the redesign and the SEO program boosted traffic by over 25% within the first 3 months.; Strategic architect for the online B2B strategy for a Top 10 US commercial bank. Led a 2-year, $20M online redesign and systems integration effort that completed on-time and increased client revenue by 20% year-over-year.; Developed the online roadmap and three-year web strategy for a Fortune 100 utilities company.; Frequent guest lecturer on Analytics and Online Marketing at top business schools.