Leadership

Eric is a Partner in Rosetta’s Communications, Technology and Media Vertical. He brings over fifteen years experience in various leadership roles across a spectrum of marketing disciplines including marketing strategy, acquisition, retention and cross-sell programs, product development, product management, loyalty marketing, interactive and relationship marketing.

Prior to Rosetta, Eric spent several years at America Online first as Director of Retention Marketing where he focused on engaging existing members on AOL’s products and services and later as head of all AOL’s phone-based acquisitions. Earlier in his career, Eric spent five years at American Express starting in the Strategic Planning Group where he worked on a variety of business strategy projects across the corporation reporting into the Office of the Chief Executive and later as Director of Marketing in the Consumer Card Group where he first managed a cross-sell channel and then managed the Platinum and Centurion (i.e., ‘Black Card’) portfolios. Eric started his career at Arthur D. Little where he was a consultant in the firm’s operations management practice.

Eric has an MBA from the Ross School of Business at the University of Michigan and a B.S. in Operations Management and Industrial Engineering from Cornell University.