About /
Frank has a 17-year agency background and brings extensive knowledge of product marketing to the table, both in B2B and consumer markets.
Frank previously spearheaded creative services for Imedia, Mindspan Group, and Vantage. The early part of Frank’s career was focused in the fashion industry where he developed private label marketing campaigns for brands like Lacoste, Izod, Joseph Abboud, Greg Norman, etc. In the past 10 years, Frank has contributed to several brand/product launch campaigns for worldwide clients like GMAC Financial, Sony Electronics, Samsung, Loral Skynet, AT&T, US Sprint, and many more. Frank led the marketing/creative services team for the 2003 spin-off of Epitome Systems from GMAC Financial – the second largest company in the world.
As a Group Creative Director with Rosetta, Frank works closely with marketing strategy teams and oversees a cross-functional Creative Services team that includes Design, Copywriting, User Experience, User Interface, and Medical Content. He has also been the Creative Lead on accounts such Wyndham, Bristol-Myers Squibb, Medco, Microsoft, AARP, and more.
Frank studied commercial arts and design at SVA (The School of Visual Arts, New York) and graduated with a degree in communication arts from Rutgers University.