Gary Scheiner is Rosetta’s Chief Creative Officer and leads the agency’s Creative and Customer Experience solution practice area. Gary brings big agency capabilities to Rosetta, having held executive leadership positions at TBWA\Chiat\Day, FCB and MRM Partners. Gary has worked on big brand campaigns for clients like General Motors, Michelin, MetLife, Motorola, and Schering-Plough. He has deep CRM experience, having spent nearly 18 years crafting relationship marketing campaigns for the likes of Amgen, AT&T, Capital One, IBM, J&J, and Marriott. And he has garnered extensive interactive experience working on such clients as Gerber, HP, Kraft, Qwest and The Ad Council. His deep understanding of consumer healthcare (he ran DTC business units for MRM Partners and TBWA\), financial services, automotive, technology, and travel and leisure, has made him an invaluable partner to his clients and has made him one of the most awarded creative leaders in the industry.