About /
Jonathan is a trained industrial designer who came to America to seek his fortune, and started his career as a planner in 1992 at Chiat\Day in New York. In 1996 he left Chiat\Day and over the next nine years worked for a variety of agencies in Boston and New York, developing award-winning work on businesses within a diverse group of categories that included financial services, business to business, healthcare, consumer technology and classic packaged goods.
In 2005 Jonathan happily returned to TBWA\Chiat\Day to lead the strategic efforts on Sprint/Nextel, ultimately rising to become a “master of Disruption”(“Disruption” being the TBWA proprietary brand-building process) and to run the NY planning department in late 2009.
In 2011 Jonathan left TBWA\Chiat\Day to seek a new challenge and joined Rosetta as Partner, Strategic and Account Planning and was tasked with redefining the account planning discipline so that it can meet the needs of today’s marketing environment and implement it within the agency.