About /
Patti Habig has a rich background in Pharma with an extensive agency experience in brand building, DTC, CRM and digital expertise across the customer continuum, from acquisition to conversion and advocacy.
Patti comes from a number of IPG agencies, starting with McCann Erickson to Lowe & Partners and MRM Worldwide. She managed a variety of consumer products and GA campaigns before expanding her skill-set offering to the strategic oversight of targeted engagement campaign launches across many different categories.
Patti, a Partner at Rosetta since 2008, joined the Healthcare Account Management group and takes pride in partnering closely with the clients. She strives to adopt and own the business challenges each brand faces to identify optimal solution sets. Patti is intimately involved in the leadership and management of healthcare brands.