LEVEL Studios Announces New San Luis Obispo Office Design, Location
San Luis Obispo, CA – February 1, 2012 – LEVEL, a Rosetta company, announced its plans to expand its West Coast operations with the construction of a 46,000 sq. ft., LEED-certified office building at East Airport Commerce Park in San Luis Obispo. Serving as Rosetta’s West Coast headquarters, the new facility will be designed by garcia architecture + design, an award-winning firm in San Luis Obispo. The two-story building will house 180 team members with capacity for more than 300 in two years and is slated for completion in 2013.
Providing enough space for LEVEL to perform standard agency operations, the new office will also include several secure areas to produce confidential client work, a 3,500 sq. ft. Video and Motion Graphics studio and 11 conference rooms. The design incorporates indoor and outdoor eating areas as well as an integrated employee lounge for team members to eat, take a break, casually meet to collaborate on projects or work on initiatives in a non-workstation setting. Additionally, the building leverages onsite showers and a half court basketball facility to promote green commuting, bicycling to work and exercising during lunch or breaks.
“Since 1995, LEVEL has had the honor of serving global brands while being headquartered on the Central Coast. With all of the recent changes– first getting acquired by Rosetta and then getting purchased by the Publicis Groupe – the new building project underscores our parent company’s commitment to increasing our local footprint. It is a tangible part of the integrated agency’s plan for growth,” said Tom Adamski, LEVEL President | CEO. “Developing a building from the ground up empowers architecture to redefine how we work. It provides the opportunity to generate brand lift and revenue through the efficiencies inherent in an environment that facilitates creativity and encourages better ways to work together. We are excited about our new agency model, our new building and how they will foster new types of client relationships and resulting work.
The building’s architectural vernacular balances the urban vibe of the nearby airport with the agrarian feel of neighboring Edna Valley vineyards. The modern exterior and interior aesthetic blends organic and industrial materials into an overall cohesive structure, utilizing exposed concrete, corten steel panels, aluminum storefront systems, metal louvers, translucent linear channel glass systems and exposed structural steel. This distinct architectural vocabulary reinforces Rosetta as a consulting-centered interactive agency that blends a consulting heritage with modern digital capabilities.
“A strong, long-term collaborative relationship exists between LEVEL and our firm, as we both share a passion for design as well as a common business philosophy. Design always comes first, since good design amplifies function and always integrates sustainability at its core,” said George Garcia, AIA, President of garcia architecture + design. “The building’s hybrid design merges the organic and the machined to reflect the identity of the digital marketing conglomerate. This, combined with the surrounding natural beauty of the agency’s new home, will inspire ongoing innovative thinking and creativity.”
Other local partners in the project include J.W. Design & Construction, BMA Mechanical Engineering, MW Architects, Oasis Associates, Ashley & Vance Engineering and JMPE Electrical Engineering & Lighting Design. NKT Commercial owns the property, and the San Luis Obispo County Planning Commission unanimously approved the project on November 3, 2011 with the support of the San Luis Obispo County Business Assistance Team and the SLO Economic Vitality Corporation. The project breaks ground February 3, 2012.
As one of the largest employers in San Luis Obispo, LEVEL has been an integral part of the local business community, including an ongoing partnership with Cal Poly to hire student interns at the agency, many of whom become full-time employees, as well as hosting annual design competitions and supporting curriculum development. Cal Poly Careers Services recently honored LEVEL with their 2012 Outstanding Corporate Culture Award.
About Rosetta
Rosetta is a consulting-centered interactive agency engineered to transform marketing for the connected world. Rosetta drives material business impact by translating deep consumer insights into personally relevant brand experiences across touch points and over time. Their differentiated capabilities and structure have enabled them to become one of the market leaders, operating as an independent brand platform in the Publicis Groupe of global agencies. Rosetta is ranked by Ad Age among the top U.S. digital agencies and was named the #1 Agency to Watch in Ad Age’s 2011 Agency A-List.
Rosetta has deep industry expertise in Healthcare, Consumer Technology & Entertainment, Consumer Products & Retail, Financial Services and Business-to-Business (B2B). The combination of a patented approach to market segmentation; technological depth across platforms and devices; world class creative, design and user experience capability; scale and integrated structure; and deep vertical industry expertise have attracted many of the nation’s leading brands to Rosetta. The agency’s clients include Allergan, Blue Cross Blue Shield, Bristol Myers Squibb, Johnson & Johnson and Novartis in Healthcare; Microsoft, Rogers Communications and T-Mobile in Consumer Technology & Entertainment; Coach, Express, Jos. A. Bank, OfficeMax, Valvoline and United States Mint in the Consumer Products & Retail sector; Citizens and Nationwide in Financial Services; and MSC Direct, Wirtz Beverage Group and Lincoln Electric in B2B.
Rosetta is headquartered in Princeton, NJ, with additional offices in New York, Cleveland, Chicago, Toronto, San Jose, San Luis Obispo, Los Angeles and Orange County.
For more information, visit www.rosetta.com.
About LEVEL Studios
LEVEL delivers integrated marketing and product development for global brands. Through the interplay of branded content, technology platforms and connected devices, we design a total user experience that amplifies the relationship between brand and consumer. Our methodology is proven; our behavior is adaptive.
For more information, visit http://level-studios.com.