Rosetta was ranked a Strong Performer, outperforming 11 of the 12 other agencies in Forrester’s first Customer Engagement Agencies Wave. We believe this is a testament to our ability to drive business impact by translating deep consumer insights into personally relevant brand experiences across touch points.
Forrester’s Customer Engagement Agencies Wave looks at agencies that focus on defining customer-oriented business strategies, help clients maximize customer profitability and optimize customer experiences by applying data and analytics to every interaction.
“Rosetta, an independent brand within the Publicis Groupe, evolved from a legacy of marketing and analytics consulting. This is still evident in some of the agency's core strength areas: creating holistic business strategies, managing technology integrations, and managing organizational change, from design to training.”
— The Forrester Wave™: Customer Engagement Agencies, Q4 2012, by Fatemeh Khatibloo with Suresh Vittal, Dave Frankland, and Allison Smith
This graphic reflects the ranking of the 13 agencies included in the Forrester Customer Engagement Agencies Wave in Q4 2012.
Chief Operating Officer at Rosetta