Starting with customer insights, we design, develop and deploy content, programs, and tools across digital channels to foster customer engagement – from initial awareness to profitable transactions to ongoing advocacy.View All +
In today’s B2B eCommerce environment, it is no longer purely about the online transaction for existing customers. Today’s online B2B customer… is becoming more savvy and expecting a B2C like experience in how they interact with you. It is now paramount to deliver a content rich experience informed by customer insights that allows your organization to build deeper relationships with existing customers and serve as a lead generation tool for new customers. In addition, this solution needs to include a robust, closed loop analytics program to not only measure the effectiveness of the online channel but also help the organization understand its impact on offline sales. It is the combination of all these things that will allow your organization to drive measurable business impact in the evolving online world. It is a solution that we at Rosetta call Commerce+.
Lead to Revenue Management is the evolution of Demand Generation and CRM. Attract valued prospects and engage your most profitable customers… with targeted, tailored and branded interactions. Using unique customer insights and data, Rosetta is able to help B2B marketers make the shift from siloed campaigns to multi-channel programs that deliver qualified leads and enable integration across marketing and sales activities. Whether you are a distributor looking to nurture prospects, or a manufacturer hoping to truly understand your end users, Rosetta is able to offer you the insight and strategy to make your marketing a success.
B2B customers are increasingly using the internet and search engines to find business partners and make purchases. Savvy businesses are leveraging… strategic multichannel marketing platforms, fueled by rich content and strong analytics backed by sound technology. Omni-channel, multichannel, cross-channel; all require robust content delivered via intuitive user experience. Rosetta’s multichannel marketing solutions empower our customers to drive leads and facilitate seamless and consistent branded interactions with their prospects and customers. We do this by promoting and evangelizing multi-channel content through optimized paid, owned and earned media, and deliver it across multi-devices.
While transforming into three independent, publicly traded companies, ITT Corporation needed an agency partner they could trust. Rosetta drove design, analysis, development, and implementation of a leading content marketing platform to create a new corporate, multilingual website for ITT’s new water technology company, Xylem.
Rosetta provided a total marketing solution, creating a consistent user experience across all products, service offerings, and target industries of Xylem, while providing a visual design consistent with the new Xylem brand and tone of voice. What did all this produce? A compelling and streamlined user experience for customers, shareholders and employees – on time and on budget.
As managing partner of Distribution, Manufacturing and Utilities, Mark oversees go-to-market, sales and delivery activities for clients, bringing over 20 years of experience across a variety of industries to the vertical. Since joining Rosetta in 2006, Mark served as a client account partner, driving the creation of a new operation model and improved delivery across dozens of clients.