Improving engagement by building deeper relationships between financial services brands and their customers using insights, advanced technology and data to create personally relevant experiences across touch points.
Engage your most profitable customers with targeted and tailored branded interactions. Leveraging unique customer insights and data…, Rosetta is able to help brands make the shift from siloed campaigns to unique customer engagements that connect across channels. Whether you are a Retail Bank looking to make your customers advocates, or an Investment Firm hoping to truly understand your customer, Rosetta applies insights to create individualized interactions between your brand and customer across touch points and platforms.
Never underestimate the power of content. Now more than ever, it’s imperative for ones’ business to have a strategic multichannel marketing… platform, fueled by content, strong analytics and technology platforms. Omni-channel, multichannel, cross-channel; all require robust content and experience management platform and strategy. Rosetta’s multichannel marketing experience solution allows for our customers to have seamless and consistent branded interactions with their consumers. We do this by promoting and evangelizing multi-channel content through optimized paid, owned and earned media, and deliver it across multi-devices.
We believe that customer insights are at the root of every business solution. Through robust campaign management, we are able to design… and execute a media mix that indicates where you should be investing to reach your most profitable customers. With comprehensive analytics, we are able to use real-time data for agile optimization and faster business impact.
Nationwide partnered with Rosetta to create a connection with their ever-changing customers on a new and unique level. Using deep consumer insights and seamless technology, Rosetta designed a branded experience that not only gained media attention, but increased impressions and truly engaged the Nationwide target audience.
The problem? Convey your brand promise to a whole new generation. The solution? A mobile app that’s an accident toolkit, and a brand piece reinforcing its word that Nationwide is “on your side.” An industry first, this app did everything from call emergency services to take photos of the scene. It garnered awards and generated 14.7 million impressions in just 4 months.
Ned Elton has been key in building personalized marketing capabilities for Rosetta since joining the agency in 2001. With over 20 years of expertise in running businesses and managing marketing in consumer goods and financial services, he brings a passion for marketing analytics and consumer insights along with deep experience in translating those insights into more effective marketing campaigns.