Industries /

Healthcare

Connections that matter

Rosetta personalizes healthcare messages and content to drive engagement between customers and their healthcare providers.

Overview

Healthcare marketing is evolving as the influence of technology and changing consumer behaviors impact the effectiveness of tried and true approaches. Customers need to be treated not as statistics or demographics, but as individuals. Technology-enabled devices have lead to unprecedented access to social networks and have empowered customers to make more informed decisions about their healthcare. When engagement is amplified, both health and business outcomes are improved.

At Rosetta, we help our clients achieve greater engagement by:

  • Uncovering deep customer insights that fuel highly personalized communications
  • Creating and delivering more relevant and impactful brand experiences
  • Leveraging unmatched technology capability to intensify interactivity across all channels and platforms and enable more effective salesforce deployment

Our Expertise

Rosetta is engineered specifically to build personalized marketing experiences and solutions. As an interactive agency with deep roots in the healthcare industry, we are able to deliver better health and business outcomes, driving customer engagement though our insight-driven approach to integrated multichannel marketing. Rosetta helps our clients by:

  • Leveraging our deep industry expertise as strategic brand partners for new product launches
  • Developing salesforce enablement tools that can be delivered across platforms and connected devices
  • Delivering deep customer insights through our Segmentation and Analytics & Optimization practices
  • Leveraging deep scientific and medical expertise across disease types and product categories

Our Experience

Our Approach

At Rosetta, we connect to what matters. We build brands using our deep vertical knowledge in both healthcare and as a leading interactive agency. Our unique team and integrated structure allow us to address clients most critical business issues and deliver greater impact. Our differentiated approach is focused on:

  • Generating deep consumer, brand and category insight to heighten message relevance and personalization
  • Creative capabilities to connect brands to audiences via meaningful and memorable experiences
  • Focusing our deep technical expertise across platforms and connected devices to maximize interactivity across all channels

Shannon Hartley

Shannon was an early Rosetta client and is now a Managing Partner and the Healthcare vertical leader. She has over 15 years of marketing strategy and market research experience that spans consumer package goods and pharmaceuticals. Contact Shannon Hartley.

Jamie Peck

Jamie Peck is a Managing Partner of Rosetta Healthcare, Rosetta’s healthcare vertical, and is a member of the agency’s executive leadership team. In this capacity, Jamie leverages his 20 years of marketing, strategy and account management experience to unleash the power of digitally enabled Personality-based marketing for Rosetta’s pharmaceutical and healthcare clients. Some of his key longstanding client relationships include Johnson & Johnson, Novartis and Bristol Meyers Squibb. Contact Jamie Peck.

Rosetta Reel

Check out our agency reel. This video showcases some of our recent innovative, award-winning work for our dynamic family of brands.