Rosetta creates a more powerful level of engagement between brands and their customers by delivering personalized marketing solutions through our ability to translate deep customer insights into personally relevant brand experiences across touch points.
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To meet the evolving expectations of today’s practitioners and patients, the healthcare industry must focus on delivering more compelling… and individualized brand experiences. Enabled by technology and the rapid adoption of connected devices, consumers actively seek answers that lead to better health outcomes. With 15+ years of experience delivering personalized marketing strategies for major pharmaceutical clients, Rosetta identifies deep customer insights that are used to create highly personalized communication and brand experiences. Our solutions maximize impact and generate experiences that are activated and optimized across technology platforms and connected devices.
Tablets and mobile devices have transformed the healthcare sector. Connected devices are delivering on the promise of personalized relationships…, impactful brand experiences, true cross-channel engagement and the opportunity for real-time optimization and measureable business impact. At Rosetta, we partner with our clients to plan, design, build and maintain a wide range of personalized connected device solutions that address the needs of the full brand lifecycle – from driving Rx acquisition to building HCP loyalty.
Patient adherence poses a critical challenge for the healthcare industry. When it comes to patient behaviors, the industry continues… to struggle with connecting the “why” of non-adherence. To understand and drive effective change among patient behaviors, Rosetta develops actionable, evidence-based Patient Adherence Personality® Segmentation programs that uncover distinct patient treatment personalities and their key drivers/barriers to adherence for our clients. Leveraging technology, we deliver personalized messages to a distinct patient segment in a compelling way and measure the steps to continually refine the most effective approach. At Rosetta, we use a powerful interactive marketing toolbox to change patient adherence behavior.
Using our patented Personality Segmentation™ process, Rosetta developed detailed audience profiles to power Juvéderm® CRM and online initiatives as well as mobile apps, connecting target audiences with product and purchase information. The partnership gave Juvéderm deeper insight into their consumer and ultimately, increased sales.
Juvéderm® ULTRA was looking to create lasting relationships with aesthetically aware women. Rosetta created an interactive site that highlights the benefits of Juvéderm® ULTRA and offers a Morphing Tool that allows women to create a simulated “before” and “after”. Finally, the Clinic Locator encourages customers to visit a clinic. More than 600,000 people visited the site, and 150,000 looked up clinics.
Syncing Customer Needs to Brand Offerings
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PM36O | Rosetta eMarketing Strategy: Digital Roadmap
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Rosetta Named Strong Performer in Forrester Customer Engagement Wave
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May 2–3, 2013 Chicago | Mobile Engagement Conference
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The Aging Boomer Generation’s Implications for Pharma
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Kim Corrigan
Partner, Account Management
Patti Habig
Partner, Managing Director
Martin O'Brien
Partner, Brand Interaction & Planning
Stephen Kimm
Partner, Account Management
Augé Reichenberg
Partner, Healthcare Executive Creative Director
Karl Tiedemann
Partner, Account Management
John Weyrauch
Partner, Managing Director
Daniel Farrar
Associate Partner, Technology
Shannon was an early Rosetta client and is now a Managing Partner and the Healthcare vertical leader. She has over 15 years of marketing strategy and market research experience that spans consumer package goods and pharmaceuticals.
