To What Matters

Rosetta creates a more powerful level of engagement between brands and their customers by delivering personalized marketing solutions through our ability to translate deep customer insights into personally relevant brand experiences across touch points.

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Personalized Marketing

To meet the evolving expectations of today’s practitioners and patients, the healthcare industry must focus on delivering more compelling and individualized brand experiences. Enabled by technology and the rapid adoption of connected devices, consumers actively seek answers that lead to better health outcomes. With 15+ years of experience delivering personalized marketing strategies for major pharmaceutical clients, Rosetta identifies deep customer insights that are used to create highly personalized communication and brand experiences. Our solutions maximize impact and generate experiences that are activated and optimized across technology platforms and connected devices.

Related Services

  • Marketing, Strategy & Insights
  • Creative & Customer Experience
  • Relationship Management
  • Analytics & Optimization
  • Technology
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Connected Devices

Tablets and mobile devices have transformed the healthcare sector. Connected devices are delivering on the promise of personalized relationships, impactful brand experiences, true cross-channel engagement and the opportunity for real-time optimization and measureable business impact. At Rosetta, we partner with our clients to plan, design, build and maintain a wide range of personalized connected device solutions that address the needs of the full brand lifecycle – from driving Rx acquisition to building HCP loyalty.

Related Services

  • Connected Devices
  • Custom Development
  • Information Architecture
    & Interactive Design
  • Analytics & Optimization
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Patient Adherence

Patient adherence poses a critical challenge for the healthcare industry. When it comes to patient behaviors, the industry continues to struggle with connecting the “why” of non-adherence. To understand and drive effective change among patient behaviors, Rosetta develops actionable, evidence-based Patient Adherence Personality® Segmentation programs that uncover distinct patient treatment personalities and their key drivers/barriers to adherence for our clients. Leveraging technology, we deliver personalized messages to a distinct patient segment in a compelling way and measure the steps to continually refine the most effective approach. At Rosetta, we use a powerful interactive marketing toolbox to change patient adherence behavior.

Related Services

  • Personality Segmentation
  • Advanced Customer Targeting Tools
  • Technology
  • Analytics & Optimization
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Leadership Team

Kim Corrigan Partner, Account Management
Patti Habig Partner, Managing Director
Martin O'Brien Partner, Brand & Interaction Planning
Stephen Kimm Partner, Account Management
Karl Tiedemann Partner, Account Management
Nikki Muntz Partner, Business Development

Industry Leader

Shannon Hartley

Managing Partner,
Contact ShannonContact Shannon Hartley

Shannon was an early Rosetta client and is now a Managing Partner and the Healthcare vertical leader. She has over 15 years of marketing strategy and market research experience that spans consumer package goods and pharmaceuticals.