Rosetta helps technology and telecommunications brands better understand and engage their customers. Leveraging our insight-driven approach, we have worked with some of the world’s most recognizable businesses to build new digital programs, drive global sales and foster unmatched customer loyalty.
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Rosetta helps our clients leverage market and customer intelligence to maximize the most effective marketing opportunities across… the customer lifecycle. Using our understanding of the way consumers and businesses buy technology products and our ability to execute integrated programs across platforms and devices, we create experiences that deeply engage customers.
Whether you are a carrier looking to increase device upgrades, a software manufacturer trying to create subscription loyalty or a B2B brand trying to increase brand awareness with end users, our proven approach moves customers from acquisition through advocacy.
A seamless commerce experience is critical for technology companies as consumers and businesses increasingly research… and buy online. Starting with intelligence about who is buying and how they are influenced, we architect robust platforms and optimize the entire commerce experience, including mobile storefronts, cross-channel commerce integration, product page design, registration and “free trial” experiences, shopping carts and checkout.
Our expertise in multi-channel marketing combined with the ability to optimize the point of transaction ensures a continual connection between marketing programs and the purchase process, and moves customers to buy repeatedly.
A great product is the best marketing. With our Rapid Product Innovation process we identify the greatest opportunity… for innovation and then quickly build and launch an optimal product, giving our clients a first-to-market advantage and helping rapidly capture market share. Over the years we’ve built a cloud-based service to sync devices, a suite of connected home products, an Enterprise collaboration software interface, digital entertainment services and many other innovative experiences that move audiences at an emotional level.
By combining our expertise in digital product innovation with multi-channel marketing and commerce experiences, we help leading technology brands build a total customer experience that spans product and marketing touch points.
Since early 2011, Rosetta has helped Lenovo adapt to a rapidly evolving device landscape by finding ways to focus on the most valuable customer opportunities, then deploy personalized programs via a newly designed commerce experience and marketing programs spanning email, mobile devices, in‑retail and other customer touch points.
When Lenovo needed to differentiate their Ultrabooks and Convertibles, Rosetta’s team leveraged our patented Personality Segmentation process to pinpoint the right customers and their triggers, which we used to launch engaging online experiences, mobile optimized websites and a CRM program.
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Alex Mahernia
Managing Partner, Executive Creative Director
Tammy Soares
Partner, Technology & Telecommunications
Tom Kotlarek
Partner, Technology
Mike Norris
Partner, Technology & Telecommunications
Bill Melton
Partner, Technology & Telecommunications
Rachel Rapaport
Partner, Technology & Telecommunications
Frank Garavaglia
Partner, Technology & Telecommunications
Dan Connolly
Associate Partner, Technology & Telecommunications
Grant McDougall is a Managing Partner at Rosetta and leads the Technology and Telecommunications vertical. The practice holds a market leader position in technology marketing working with leading brands such as Autodesk, T-Mobile, Blackberry, Lenovo and Microsoft. Grant brings overs 16 years of global technology marketing experience.
