Today’s healthcare environment is changing. With an expanding consumer-facing marketplace, insurers must be prepared to offer solutions that transform individuals into loyal customers.

Nearly 50 million Americans are uninsured. This presents health insurers with a new challenge: how to tap into the individual insurance market. The solution goes beyond complying with the state-mandated health benefit exchanges. Success will be measured by the new trend of consumers who are shopping for insurance like they would for other day-to-day retail purchases. These consumers are eager to research and compare health plan options while expecting a seamless online experience that provides them with answers they need to make the right decision. Are you ready?

A Well-balanced Solution

Fueled by Rosetta. Built on IBM’s Smarter Commerce. Powered by you.

• Meet Consumers’ Growing Demands. With the rise of technology, consumers are more empowered than ever—especially when it comes to their health. Our consulting-centered approach uncovers the deep consumer insights that drive an individual to make a transaction.
• Create a Painless Experience. What happens online can either make or break a brand, especially if it’s a first impression. We work with real consumers to test and develop approachable, user-friendly experiences.
• Cut Through the Clutter of the Competition. Secure a position as a leader in the industry by differentiating your brand early on. With deep industry knowledge, we work with big healthcare brands to craft personalized communications.

Rosetta offers what other partners cannot, a multidisciplinary approach that integrates our proven eCommerce experience with our deep expertise in the healthcare industry. As a Premier Partner of IBM, Rosetta has the largest (300+) WebSphere Commerce implementation team in the country. With more than 100 successful implementations during our partnership with IBM, we have more WebSphere Commerce experience than any other partner. Together with our team of (100+) healthcare professionals, Rosetta navigates the healthcare environment to build eCommerce solutions that are designed to address our client’s specific needs and challenges.

Whether you’re looking to build an eCommerce platform of your own or develop a scalable solution for the Health Benefit Exchanges, we’ve got you covered.

Learn more about our healthcare solutions to create better health and business outcomes.