Smarter Commerce Case Studies

Our Expertise

“Rosetta and IBM are building
on a 12+ year partnership that has
gained strength with more than
100 commerce implementations
and one of the largest, most experienced teams in the industry. Together, we are bringing new ideas and innovation to meet the needs of our clients globally.”

Tom Adamski, CEO

Learn more about what differentiates Rosetta >

Our Experience

Where is the world going?

Technology and the changing consumer behavior it enables are seamlessly bringing marketing and commerce together. The transaction is no longer the culmination of the brand experience; it is the very center of the brand experience and the beginning of a potentially deep and long-lasting relationship between the brand and the consumer. Progressive CMOs and CIOs recognize this and are looking to align their organizations around integrated content and commerce solutions. Rosetta, IBM and Publicis are leaders in driving this alignment around Smarter Commerce™ Solutions that link the marketer directly to the shopper to drive the most important interaction of all — the transaction.

How do we get there?

This expanded partnership allows Rosetta to immediately deliver on the urgent global need for a new type of agency partner for our clients, the Commerce Agency of Record (CAoR). As the prototype CAoR, Rosetta will transform the paradigm by delivering commerce solutions for leading brands at a consistent and global scale while integrating four critical service and success factors:

Why Rosetta?

The first agency in the world to be approved as a Smarter Commerce™ Capability Authorized Business Partner, our 12+ year partnership boasts one of the largest and most experienced teams in the industry with more than 100 commerce implementations, a wide variety of rapid development tools, scalable methodology, expanded capabilities and a history of partnering with IBM and their labs to deliver the level of innovation needed to serve global brands that want to be at the forefront of branded transactions.

Scott Young

Managing Partner | Business Development

Contact Scott

Scott Young has more than 20 years of experience as a leader in commerce and consulting and has been with Rosetta for over 10 years. During his career, he has worked with clients like Newell Rubbermaid, Luxottica Group, Coach, Scholastic and Eaton Corporation on delivering unique business strategy and eCommerce platform solutions. Scott’s core responsibility as a Managing Partner at Rosetta is supporting the agency’s global IBM Smarter Commerce™ team and providing the leadership that drives innovation around the commerce solution as well as facilitates growth of the partnership.

Press & Articles

Rosetta Awarded Best Large Company Internship in Northeast Ohio

NEW YORK, April 15, 2014 — Rosetta, a customer engagement agency within the Publicis Groupe network, to... | 4/15/2014

iBeacons Have Exciting Possibilities Outside of Retail

There's been a lot of noise about iBeacons since they launched with iOS7 last summer, and much of the discussion has focused on how they benefit ... | 4/10/2014

Rosetta's Ember Crooks Inducted into IBM Gold Consultant Program

NEW YORK, April 2, 2014 — Rosetta, the Publicis Groupe customer engagement agency and IBM Gold Level Sm... | 4/02/2014

Rosetta’s Paul Elliott Headlines Adobe Summit Industry Super Session on the Future of Retail Customer Engagement

NEW YORK, March 27, 2014 — Paul Elliott, Managing Partner at Publicis Groupe’s Rosetta, headlines... | 3/27/2014

Rosetta Hires Tech Heavyweight Paul Smith from DigitasLBi Global Arm Sceneric

NEW YORK, March 20, 2014 — Rosetta – Publicis Groupe’s customer engagement agency – has hired Pau... | 3/20/2014

Clare McDonald Joins Rosetta as Executive Creative Director for Europe

NEW YORK, March 10, 2014 — Publicis Groupe’s Rosetta, the world’s leading customer engagement a... | 3/10/2014

Eric Healy Joins Rosetta as Managing Partner

Hamilton, NJ, February 25, 2014 -- Rosetta has hired former SapientNitro Vice President, Business Lead Eric Healy as Managing Partner of its Consum... | 2/25/2014

Compuware and Rosetta Present Live Webcast: "Drive e-Commerce Success for 2014"

DETROIT — February 18, 2014 — Compuware Corporation (Nasdaq: CPWR), the technol... | 2/18/2014


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