“Rosetta and IBM are building
on a 12+ year partnership that has
gained strength with more than
100 commerce implementations
and one of the largest, most experienced teams in the industry. Together, we are bringing new ideas and innovation to meet the needs of our clients globally.”
Tom Adamski, CEO
Technology and the changing consumer behavior it enables are seamlessly bringing marketing and commerce together. The transaction is no longer the culmination of the brand experience; it is the very center of the brand experience and the beginning of a potentially deep and long-lasting relationship between the brand and the consumer. Progressive CMOs and CIOs recognize this and are looking to align their organizations around integrated content and commerce solutions. Rosetta, IBM and Publicis are leaders in driving this alignment around Smarter Commerce™ Solutions that link the marketer directly to the shopper to drive the most important interaction of all — the transaction.
This expanded partnership allows Rosetta to immediately deliver on the urgent global need for a new type of agency partner for our clients, the Commerce Agency of Record (CAoR). As the prototype CAoR, Rosetta will transform the paradigm by delivering commerce solutions for leading brands at a consistent and global scale while integrating four critical service and success factors:
The first agency in the world to be approved as a Smarter Commerce™ Capability Authorized Business Partner, our 12+ year partnership boasts one of the largest and most experienced teams in the industry with more than 100 commerce implementations, a wide variety of rapid development tools, scalable methodology, expanded capabilities and a history of partnering with IBM and their labs to deliver the level of innovation needed to serve global brands that want to be at the forefront of branded transactions.
Managing Partner | Business Development
Scott Young has more than 20 years of experience as a leader in commerce and consulting and has been with Rosetta for over 10 years. During his career, he has worked with clients like Newell Rubbermaid, Luxottica Group, Coach, Scholastic and Eaton Corporation on delivering unique business strategy and eCommerce platform solutions. Scott’s core responsibility as a Managing Partner at Rosetta is supporting the agency’s global IBM Smarter Commerce™ team and providing the leadership that drives innovation around the commerce solution as well as facilitates growth of the partnership.
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