Free Webinar: Why Customer-Obsessed Businesses Drive Greater Engagement and Revenue

With “Connected Consumers” dictating the channels in which they want to engage, too many marketers are being overwhelmed with decisions about how to focus their marketing to generate the greatest business impact.

In this webinar hosted by Forrester Research and Rosetta, learn how leading marketers center their business around customer intelligence to prioritize marketing and build powerful engagement at every touch point. Attendees will learn:

• Organization design needed to build a customer-obsessed business
• Technical infrastructure requirements for capturing cross-channel intelligence
• Ways to measure and optimize every customer's value over time
• Best practices for using customer intelligence and insights to inform strategy
• How to streamline agency relationships to operate around a single view of the customer
• Examples of marketers successfully turning intelligence into engagement and results

Speakers

Fatemeh Khatibloo

Senior Customer Intelligence Analyst,
Forrester Research

At Forrester, Fatemeh helps companies better leverage customer knowledge to improve marketing and business performance. She recently published, The Forrester Wave: Customer Engagement Agencies, Q4 2012.

Mark Taylor

Chief Operating Officer,
Rosetta

As part of his role as Chief Operating Officer, Mark leads Rosetta's Personalized Lifecycle Marketing teams, ensuring that all customer engagement channels are informed by customer intelligence, effectively integrated and measurable.