Webinar Agenda

Rosetta’s Dan Williams and Qualcomm’s Hugo Swart will share how they streamlined the development process to launch Qualcomm’s Snapdragon TV experience in just over 3 months, in time for CES 2012.

Bringing Better Products to Market Before the Competition with Rapid Product Innovation (RPI)

There are a few crucial opportunities in every product development lifecycle to speed time to market and dramatically improve the odds of your product’s success with customers. Join interactive marketing and product development agency Rosetta and leading technology provider Qualcomm in this free webinar as they break down proven ways to:

• Uncover what’s truly important to your audience and prioritize those findings to
  impact product planning
• Educate and coordinate your entire product team upfront with Team Alignment
  and Activation workshops
• Get feedback from customers and stakeholders quickly through iterative prototypes
  and testing
• Avoid costly mistakes during design, development and launch by better integrating cross-functional teams
• Refine your product experience and/or strategy over time based on a combination
  of UX and market data

About Rapid Product Innovation

Rapid Product Innovation (RPI) is Rosetta’s methodology for helping product owners and managers build better results. We infuse deep customer and industry insights into an iterative approach, combining product development with marketing programs that result in more engaging customer experiences. Working in uniquely integrated cross-functional teams, we help bring more differentiated products to market faster that are adopted quicker at launch and attract more sustained brand loyalty over time.