About

We are an agency of data scientists,
designers, storytellers and innovators.

In 1998, Rosetta was founded on the knowledge that with a deeper understanding of consumers, we could design breakthrough solutions and drive business growth. Today our core strategy continues to provide a powerful competitive advantage to our clients by harnessing the power of data to create customer engagement that increases customer satisfaction, loyalty and advocacy.

Values

Collaborate

In an agency, no good idea or individual becomes great in isolation.

Listen

To our colleagues, clients and their customers. Good ideas can come from all directions.

Trust

Solid relationships based on respect and open communication result in success.

Discover

Be curious. Be a student of your craft; design a career worthy of your time, talent and purpose.

Imagine

Explore what’s possible, what’s doable and what’s never been considered before.

Deliver

Accountability, results, impact and promises. Everything we do should be measurable at the individual and agency level.

Publicis

As part of the Publicis Groupe, we have access to a global network of 62,000 professionals across 108 countries. Today, Rosetta leads the charge on the behalf of the Groupe in creating customer engagement for the world’s prominent brands.

Careers

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Leadership

Tammy Soares

Tammy Soares

President

Tammy Soares

Tammy Soares

President

As President of Rosetta, Tammy Soares is responsible for defining and executing the strategic vision for the agency, as well as providing direct oversight of its North American business.

Since joining Rosetta in 2008, Tammy has played a pivotal role in accelerating the agency’s growth and positioning it as a global leader in customer engagement. Her unique ability to build collaborative, cross-discipline teams focused on client solutions translates into an organization that is not only creating category-leading work, but innovating at the very core. Most recently, she served as executive vice president of Rosetta’s West region.

Tammy’s more than 20-year career in digital marketing has been fueled by her fascination of digital’s innate ability to make the impossible—possible. She is committed to emboldening a diverse global team and mentoring the future leaders who inspire her daily.

Joe Lozito

Joe Lozito

Operations Lead

Joe Lozito

Joe Lozito

Operations Lead

Joe oversees Rosetta’s Technology Practice, which includes more than 400 architects, engineers and developers, along with a strong group of quality assurance professionals and business analysts. He joined Rosetta from sister agency Digitas where he was SVP of Technology across North America. Joe's team of technical architects, designers and developers was responsible for the execution of the brand experience across any device: PC, phone, tablet and beyond. Joe has overseen the development of extensive software implementations for clients such as American Express, Sprint, Delta and Panasonic. Three years ago, Joe started Digitas Labs, a team of designers and developers with an eye to the evolving technology landscape and the skills to prototype any level of emerging user experience. Joe is proud to have launched physical Innovation Rooms in the Digitas New York and Boston offices to demonstrate the latest prototyping work from Labs.

Prior to Digitas, Joe worked for two years at R/GA and six years at J Walter Thompson as its first North American Director of Interactive Technologies. Joe started his career with seven years at New York-based software company Information Builders.

Joe received his BA in Computer Science from Vassar College. With more than 15 years of programming experience, Joe has watched the web grow from its early incarnations to a viable business medium. He is fluent in most web languages, as well as a little Spanish and Italian.

Peter Kang

Peter Kang

Creative Lead

Peter Kang

Peter Kang

Creative Lead

As Rosetta’s Creative Lead, Peter sits on the agency’s Executive Committee and provides strategic oversight and mentorship to more than 130 of the industry’s brightest creative talent. Prior to being elevated to the executive role in 2015, Peter led creative for the agency’s Western region as Managing Partner, Executive Creative Director.

Peter has more than 19 years of integrated marketing, content, and digital development experience with clients as diverse as Cisco, Toyota, Participant Media, Cadillac (GM), SONY Entertainment, Sony Playstation, Barneys New York, Yahoo!, Universal Music Group, EMI, P. Diddy, Jennifer Lopez, AFLAC, Accenture, General Mills, Kraft, Schwab and Samsung. Kang has also served as Executive Creative Director for Ogilvy West leading overall creative, digital innovation, social and 360 integration and Digital Kitchen in Los Angeles also as their Executive Creative Director.

He is passionate about Street Fighter, photography, Korean food and building the future.

Tom Kotlarek

Tom Kotlarek

Technology Lead

Tom Kotlarek

Tom Kotlarek

Technology Lead

Tom Kotlarek oversees Rosetta’s Technology Practice, which includes more than 400 architects, engineers and developers, along with a strong group of quality assurance professionals and business analysts. For the last 11 years, Tom has been a key technology leader at Rosetta focused on building technology innovation that connects global brands with their most valuable customers.

Prior to Rosetta, his work included building large-scale data management systems for NASA’s satellite oceanographic program and developing the initial enterprise architecture for Dreamworks SKG, where he was the Chief Information Officer.

Tom’s Rosetta experience has been for clients in the technology, telecommunications, entertainment, and consumer products and retail industries. With his significant experience in data and content management, commerce, customer engagement platforms and infrastructure operations, Tom has led many of Rosetta’s largest technology implementations from concept to development, through execution and measurement.

David Worth

David Worth

Strategy Lead

David Worth

David Worth

Strategy Lead

Since joining Rosetta in 2010, David has proven his exceptional ability to envision, create, align and lead large-scale digital and customer engagement programs for our top clients. David’s expansive background in strategy has enhanced how he works with global management teams to develop profitable and innovative client solutions. For the past two years, David has led the Loyalty and Retention program as well as Strategy and Insights for Rosetta’s largest client, a world-renowned telecommunications company. Prior to joining Rosetta, David spent 19 years at Procter & Gamble, leading Digital and Global Business Services across P&G’s Beauty Businesses, while also managing common interactive strategies across many of P&G’s line businesses. David has expertise in Internet media, customer relationship management, holistic marketing program development, business model transformation and mobile marketing.

Nigel Adams

Nigel Adams

Talent Lead

Nigel Adams

Nigel Adams

Talent Lead

Nigel has more than 25 years of experience leading large scale operations and cross-functional teams for global companies. He joined Rosetta in 2010 after several years supporting the growth of the agency as an executive coach.

Prior to Rosetta he was part of the early years at JetBlue and launched the airline's customer service division developing award-winning service excellence offerings and a hallmark Principles of Leadership development experience.

Nigel's passion for talent and personal development led him to executive coaching, where he holds certification on multiple coaching protocols and personality-based instruments. Nigel has coached C-Level executives and executive teams internationally. His passion for team performance stems from many years of sports, including football at Marshall University, where he earned his degree in Business and Finance.

He resides in Alexandria, VA, with his wife, daughter + son-in-law, and two granddaughters.

Maria DePanfilis

Maria DePanfilis

SVP | Analytics & Optimization

Maria DePanfilis

Maria DePanfilis

SVP | Analytics & Optimization

Maria provides thought leadership, expertise and oversight to Rosetta’s team of analytics and optimization professionals. She leverages both new and proven technologies to drive innovation in analytics and produce award-winning solutions. Maria is focused on building successful relationships with clients through excellent work.

Prior to joining Rosetta, Maria served in senior analytics roles with companies including Euro RSCG Life 4D, Cementbond, MRM Worldwide and Wunderman. She has expertise in several industries, including pharmaceuticals, financial services, luxury retail, consumer packaged goods and technology.

Maria is a certified life coach and holds a BA in Psychology from Loyola College and an MS in Applied Statistics from Columbia University.

Nick Hahn

Nick Hahn

Managing Partner | Rosetta Consulting

Nick Hahn

Nick Hahn

Managing Partner | Rosetta Consulting

Nick joined Rosetta in July 2014 as Managing Partner and co-lead for Rosetta Consulting, with a focus on growth and expansion. He specializes in demand-based growth strategy—uncovering and structuring human insights, and translating that intelligence into powerful and actionable strategies in innovation, branding, marketing and organizational transformation. His work focuses on creating the catalyst for transformative change within companies, resulting in sustainable and measurable business growth. For nearly 30 years, Nick has served as a strategist, advisor and business leader for Fortune 500 companies across a number of industries and countries. He has worked with companies such as Coca-Cola, Nestle, Campbell’s Soup, Procter & Gamble, American Express, Wells Fargo, Johnson & Johnson, Unilever, Del Monte, Wrigley, Quaker, Frito Lay, Con Agra, Absolut, Adidas, DirecTV, Volkswagen, Georgia Pacific, Ruth’s Chris, Perdue, Home Depot, Sears, Kenmore, Whirlpool and multiple start-up brands.

Nick joined Rosetta from Vivaldi Partners, a global growth strategy and innovation consulting firm, where he was a Senior Partner and Managing Director for 11 years. Prior to that, he was a Global Director of Strategic Marketing at The Coca-Cola Company, responsible for strategic growth opportunity identification, new product development and global brand portfolio management. Before Coke, Nick worked in Brand Management and Strategic Planning for Johnson & Johnson, where he was responsible for the Tylenol franchise and several other OTC healthcare sectors. He also worked in Account Management at Saatchi & Saatchi.

Nick is an advisor to several early stage private companies and has authored several published articles and white papers in publications such as: The New York Times, The Wall Street Journal, USA Today, Business Week, Brand Week and Ad Age. He holds a BA in English from Middlebury College. Away from work, he enjoys playing and watching his son play hockey, skiing, tennis and reading about human psychology.

Drew Kurth

Drew Kurth

SVP | Client Engagement

Drew Kurth

Drew Kurth

SVP | Client Engagement

Drew is one of the industry’s leading consumer products experts and has a deep history of providing strategic counsel to C-level executives and delivering material business impact for his clients. His significant product development expertise, deep technical knowledge and offshore experience play a key role in CP&R’s overall growth strategy.

Drew joins Rosetta from our sister network agency Razorfish, where he most recently served as CEO of Digital Marketing Platforms and Services. During his decade long tenure at Razorfish, he also served as vice president and client partner over the agency’s Consumer Package Goods portfolio, which included Nestle, Purina and Kraft. With Drew’s oversight, the Kraft account became the third-largest account for Razorfish globally within a five-year period. Prior to joining Razorfish, Drew held senior roles at digital agencies Scient and iXL and spent five years at KPMG Consulting.

When he’s not diligently working with clients, developing partnerships or pitching new business, you can find Drew running, golfing or chasing his three little ones around the soccer field.

Kim McFetridge

Kim McFetridge

Director | Human Resources

Kim McFetridge

Kim McFetridge

Director | Human Resources

With more than 14 years of Human Resources experience, Kim leads Rosetta’s People Services team. Her passion for helping people in all facets of their careers has led her to play a vital role in empowering team member growth and development and talent enablement across the agency.

Prior to joining Rosetta, Kim spent time in the Finance and Banking industries. Her experience is deeply rooted in benefits, payroll, team member relations, talent enablement, strategic planning and organizational development. She has certifications from Lominger and Development Dimensions International and has spent last two years expanding her skills to include coaching for all levels of an organization.

Kim resides in Pennsylvania with her fiancé and three sons.

Alexander Ouvaroff

Alexander Ouvaroff

SVP | Client Engagement Lead

Alexander Ouvaroff

Alexander Ouvaroff

SVP | Client Engagement Lead

Alexander joined Rosetta in 2013, bringing with him twenty years of consumer, lifestyle and interactive experience in digital and traditional global marketing. In his current role as client engagement lead, he is responsible for driving growth and innovation across various disciplines. His focus on customer engagement contributes to the expansion of Rosetta’s growing cliental and plays an integral role in leading account management.

Alexander has an extensive background developing multi-channel marketing solutions. His expertise lies in aligning business objectives and generating results through established customer engagement solutions and organizational disciplines. He also has broad international experience, having lived and worked in numerous country markets throughout North America, Europe and Asia.

Apart from England, he resides in Southern California with his wife, son and twin girls.

Tod Rathbone

Tod Rathbone

SVP | Strategic Planning Lead

Tod Rathbone

Tod Rathbone

SVP | Strategic Planning Lead

As head of the global strategic planning discipline for Rosetta, Tod provides oversight of the agency’s national team of strategic polymaths with expertise in human behavior, business forces, customer-brand relationships, marketing technology, cultural context and creative ingenuity.

Tod’s professional experience includes large, iconic brand agencies (GSP, TBWA/Chiat/Day, BBDO) and groundbreaking digital shops (Direct Partners, McElroy, Whittman Hart). He has developed award-winning work including Effies, Clios and Lions, for iconic brands like Samsung, Energizer, Nestlé and Lucasfilms.

Tod holds a BA from UCLA in English Literature and an MA from Norwich University in Military History. He is constantly being schooled by his two college-aged kids and runs a digital WWII museum in his spare time.

Scott Young

Scott Young

EVP | IBM Global Partnership

Scott Young

Scott Young

EVP | IBM Global Partnership

As an executive vice president at Rosetta, Scott Young is responsible for leading strategic growth of the agency’s global partnership with IBM. Scott has more than 25 years experience driving innovative commerce solutions for several leading consumer, product and retail companies, including: Newell Rubbermaid, Luxottica Group, Coach, National Instruments, MTD Products and Sherwin Williams. Prior to joining Rosetta, Scott held senior roles at Whittman-Hart and Deloitte Consulting.

Locations

Chicago

222 W Merchandise Mart Plaza, Ste 1200
Chicago, IL 60654, USA
+1 312.568.7010

Cleveland

629 Euclid Avenue, 15th Fl
Cleveland, OH 44114, USA
+1 216.896.8900

London

Elsley Court,
20–22 Great Titchfield St
London, W1W 8BE, UK
+44 (0) 207 830 3564

Los Angeles

2301 Rosecrans Avenue, Ste 5100
El Segundo, CA 90245, USA
+1 310.765.8800

New York

99 Hudson Street, 11th Fl
New York, NY 10013, USA
+1 212.771.5000

Princeton

100 American Metro Boulevard
Hamilton, NJ 08619, USA
+1 609.689.6100

San Francisco

2001 The Embarcadero
San Francisco, CA 94133, USA
+1 415.293.2001

San Luis Obispo

4800 Morabito Place
San Luis Obispo, CA 93401, USA
+1 805.781.0546