About

Rosetta

We are an agency of data scientists,
designers, storytellers and innovators.

In 1998, Rosetta was founded on the knowledge that with a deeper understanding of consumers, we could design breakthrough solutions and drive business growth. Today our core strategy continues to provide a powerful competitive advantage to our clients by harnessing the power of data to create customer engagement that increases customer satisfaction, loyalty and advocacy.

Values

Collaborate

In an agency, no good idea or individual becomes great in isolation.

Listen

To our colleagues, clients and their customers. Good ideas can come from all directions.

Trust

Solid relationships based on respect and open communication result in success.

Discover

Be curious. Be a student of your craft; design a career worthy of your time, talent and purpose.

Imagine

Explore what’s possible, what’s doable and what’s never been considered before.

Deliver

Accountability, results, impact and promises. Everything we do should be measurable at the individual and agency level.

Publicis

As part of the Publicis Groupe, we have access to a global network of 62,000 professionals across 108 countries. Today, Rosetta leads the charge on the behalf of the Groupe in creating customer engagement for the world’s prominent brands.

Careers

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Leadership

Eric Healy

Chief Executive Officer

Eric Healy

Chief Executive Officer

Previously, a Managing Partner, Consumer Products and Retail, Industry Group Lead at Rosetta, Eric was named Chief Executive Officer in November of 2014. Eric believes one thing about business: its purpose is to make and keep a customer. At Rosetta, he led multi-disciplinary teams in creating customer engagement, branded and transaction-led experiences, as well as data-driven marketing programs for some of the world’s most respected brands. Before Rosetta, Eric served as VP, Business Lead for SapientNitro, where he co-led the agency’s Boston office; EVP, Corporate Development at Aegis Media North America; SVP, Director of Interactive at IPG-owned Mullen; and Vice President, Strategy Group at Digitas, where he ran the agency’s Retail practice. Earlier in his career, Eric also held client-side roles at both Reebok and The Rockport Company, serving in both Director of Interactive and Director of eCommerce functions.

Sebastian Dreyfus

SVP, Rosetta Europe Lead

Sebastian Dreyfus

SVP, Rosetta Europe Lead

Sebastian has played an instrumental role in opening the agency’s flagship office abroad, Rosetta Europe, since 2013. With a career spanning nearly two decades, his experience is deeply rooted in an entrepreneurial instinct that seeks to combine the power of data and creative. He is a well-known speaker and thought leader in the industry.

Prior to joining Rosetta, Sebastian served in executive leadership roles at multiple agencies within the Publics Groupe network, including: Managing Director, EMEA at Saatchi & Saatchi S; CEO of Publicis Modem; and CRM Brand Director at Publicis Dialog. In the early years of his career, he also spent time as an account director at Wunderman and a Group A/C Director at Banner. Notable accomplishments include re-establishing Saatchi & Saatchi S across EMEA, creating a distinct culture and position within the Publicis Network, and securing incremental revenue from The British Council (COI), Currys, LG and easyJet.

In addition to a strong track record of driving growth at well-known digital agencies, Sebastian is a recognized entrepreneur. He was the founder and managing partner of the London-based organizations, Dreyfus Consulting and freemavens.

Sebastian has a BA in English and Drama from the University of Toronto – University College.

Nigel Adams

Chief Talent Officer

Nigel Adams

Chief Talent Officer

Nigel has more than 25 years of experience leading large scale operations and cross-functional teams for global companies. He joined Rosetta in 2010 after several years supporting the growth of the agency as an executive coach.

Prior to Rosetta he was part of the early years at JetBlue and launched the airline's customer service division developing award-winning service excellence offerings and a hallmark Principles of Leadership development experience.

Nigel's passion for talent and personal development led him to executive coaching, where he holds certification on multiple coaching protocols and personality-based instruments. Nigel has coached C-Level executives and executive teams internationally. His passion for team performance stems from many years of sports, including football at Marshall University, where he earned his degree in Business and Finance.

He resides in Alexandria, VA, with his wife, daughter + son-in-law, and two granddaughters.

Mark Eckman

EVP, Delivery & Operations

Mark Eckman

EVP, Delivery & Operations

Mark has more than 20 years of eCommerce, process design, information technology, interactive marketing and consulting experience across a variety of industries. He has led strategic and complex technology-enabled efforts in both consulting and outsourcing environments, and currently focuses on eCommerce solutions including the IBM Smarter Commerce/Websphere Commerce suite.

Mark has directed organization redesign and process redesign efforts across business functions, delivering results in manufacturing, supply chain, eBusiness, and operations improvements. He has developed expertise in program management, business process design, application design, and implementation, while assisting clients in a variety of industries.

Prior to joining Rosetta, Mark served as a partner at Brulant and an associate partner at Accenture. He has a BA in Economics from Miami University.

Tammy Soares

EVP, Rosetta West Lead

Tammy Soares

EVP, Rosetta West Lead

Throughout her more than 20-year career, Tammy has been focused on client services, and has established herself as one of the industry’s leading account management experts. She joined Rosetta in 2008 and has led the development of one of the agency’s fastest growing and most diverse client service teams. As Managing Partner, she shares oversight of Technology and Telecommunications, the agency’s largest Industry Group. In this role, she manages cross-discipline teams to ensure that clients receive precise execution of effective engagement strategies.

Prior to joining Rosetta, Tammy held sales and operations positions with SurfControl and CareerMosaic, where she won numerous awards.

Joe Lozito

Chief Technology Officer & Solutions Lead

Joe Lozito

Chief Technology Officer & Solutions Lead

Joe oversees Rosetta’s Technology Practice, which includes more than 400 architects, engineers and developers, along with a strong group of quality assurance professionals and business analysts. He joined Rosetta from sister agency Digitas where he was SVP of Technology across North America. Joe's team of technical architects, designers and developers was responsible for the execution of the brand experience across any device: PC, phone, tablet and beyond. Joe has overseen the development of extensive software implementations for clients such as American Express, Sprint, Delta and Panasonic. Three years ago, Joe started Digitas Labs, a team of designers and developers with an eye to the evolving technology landscape and the skills to prototype any level of emerging user experience. Joe is proud to have launched physical Innovation Rooms in the Digitas New York and Boston offices to demonstrate the latest prototyping work from Labs.

Prior to Digitas, Joe worked for two years at R/GA and six years at J Walter Thompson as its first North American Director of Interactive Technologies. Joe started his career with seven years at New York-based software company Information Builders.

Joe received his BA in Computer Science from Vassar College. With more than 15 years of programming experience, Joe has watched the web grow from its early incarnations to a viable business medium. He is fluent in most web languages, as well as a little Spanish and Italian.

Drew Kurth

SVP, Rosetta East Lead

Drew Kurth

SVP, Rosetta East Lead

Drew is one of the industry’s leading consumer products experts and has a deep history of providing strategic counsel to C-level executives and delivering material business impact for his clients. His significant product development expertise, deep technical knowledge and offshore experience play a key role in CP&R’s overall growth strategy.

Drew joins Rosetta from our sister network agency Razorfish, where he most recently served as CEO of Digital Marketing Platforms and Services. During his decade long tenure at Razorfish, he also served as vice president and client partner over the agency’s Consumer Package Goods portfolio, which included Nestle, Purina and Kraft. With Drew’s oversight, the Kraft account became the third-largest account for Razorfish globally within a five-year period. Prior to joining Razorfish, Drew held senior roles at digital agencies Scient and iXL and spent five years at KPMG Consulting.

When he’s not diligently working with clients, developing partnerships or pitching new business, you can find Drew running, golfing or chasing his three little ones around the soccer field.

Andy DeNecochea

EVP, Finance Lead

Andy DeNecochea

EVP, Finance Lead

Andy is a finance and operations executive with more than 20 years of experience in various industries including software, technology and digital advertising. He serves as part of the leadership team for the agency’s Finance and Operations unit. Andy’s expertise is in finance and accounting, operations, growing revenue, increasing profitability and managing cash flow.

Prior to joining Rosetta, Andy held the post of CFO for Wavefront Technologies, where he successfully worked with the executive team to purchase a European 3D graphics company of equal size, and later helped take Wavefront through a successful IPO, after which the company performed extremely well. Andy also helped grow and manage financial operations for Transoft in preparation for an IPO, before the company was acquired by Hewlett-Packard. He remained on board at HP as Managing Director for two years before moving on to help take Motion Engineering through an acquisition, which resulted in growth and value for its shareholders and a large ROI.

Alexander Mahernia

Chief Creative Officer

Alexander Mahernia

Chief Creative Officer

With 13+ years at Rosetta/LEVEL, Alex has managed a variety of teams/disciplines as the VP of Professional Services, Technology Manager, Chief Creative Officer and the co-founder of the LEVEL legacy brand with Tom Adamski. Since the acquisition of LEVEL, he has become an integral part of the Creative organization with a unique perspective and ability to enable coast-to-coast operational growth, driving a culture of innovation and fostering management transparency through networking and adaptability.

Using his industry insights and close connections with client/partner networks, Alex has evolved the Rosetta brand aesthetics, voice and execution across the agency. He is the champion of the Rosetta brand, working to elevate the organization among the top 10 agencies worldwide. Alex's connection with the technology team has forged a close connection between the organization's two largest business units. Alex is a true believer in humanizing the connection between technology and human behavior. He has accomplished this by encouraging team members to work beyond disciplinary borders in order to deliver unique and creative solutions in a process that he calls "the human centric UX nirvana."

Alex's most significant contribution has been his management philosophy of "Beautiful Chaos." The notion that our industry is in constant change and that agencies have to be flexible, adaptive, and forward-thinking to survive. He teaches his teams to be curious, to laugh, and to treat people as people and not "targets." He is currently focused on standardizing methodologies and processes across the Creative team, and although he acknowledges that methodologies are the backbone of every agency, he believes that our staff's intuition is the force that will drive our agency forward.

Nick Hahn

Managing Partner, Rosetta Consulting

Nick Hahn

Managing Partner, Rosetta Consulting

Nick joined Rosetta in July 2014 as Managing Partner and co-lead for Rosetta Consulting, with a focus on growth and expansion. He specializes in demand-based growth strategy – uncovering and structuring human insights, and translating that intelligence into powerful and actionable strategies in innovation, branding, marketing and organizational transformation. His work focuses on creating the catalyst for transformative change within companies, resulting in sustainable and measurable business growth. For nearly 30 years, Nick has served as a strategist, advisor and business leader for Fortune 500 companies across a number of industries and countries. He has worked with companies such as Coca-Cola, Nestle, Campbell’s Soup, Procter & Gamble, American Express, Wells Fargo, Johnson & Johnson, Unilever, Del Monte, Wrigley, Quaker, Frito Lay, Con Agra, Absolut, Adidas, DirecTV, Volkswagen, Georgia Pacific, Ruth’s Chris, Perdue, Home Depot, Sears, Kenmore, Whirlpool and multiple start-up brands.

Nick joined Rosetta from Vivaldi Partners, a global growth strategy and innovation consulting firm, where he was a Senior Partner and Managing Director for 11 years. Prior to that, he was a Global Director of Strategic Marketing at The Coca-Cola Company, responsible for strategic growth opportunity identification, new product development and global brand portfolio management. Before Coke, Nick worked in Brand Management and Strategic Planning for Johnson & Johnson, where he was responsible for the Tylenol franchise and several other OTC healthcare sectors. He also worked in Account Management at Saatchi & Saatchi.

Nick is an advisor to several early stage private companies and has authored several published articles and white papers in publications such as: The New York Times, The Wall Street Journal, USA Today, Business Week, Brand Week and Ad Age. He holds a BA in English from Middlebury College. Away from work, he enjoys playing and watching his son play hockey, skiing, tennis and reading about human psychology.

David Worth

EVP, Global Strategic Planning

David Worth

EVP, Global Strategic Planning

Since joining Rosetta in 2010, David has proven his exceptional ability to envision, create, align and lead large-scale digital and customer engagement programs for our top clients. David’s expansive background in strategy has enhanced how he works with global management teams to develop profitable and innovative client solutions. For the past two years, David has led the Loyalty and Retention program as well as Strategy and Insights for Rosetta’s largest client, a world-renowned telecommunications company. Prior to joining Rosetta, David spent 19 years at Procter & Gamble, leading Digital and Global Business Services across P&G’s Beauty Businesses, while also managing common interactive strategies across many of P&G’s line businesses. David has expertise in Internet media, customer relationship management, holistic marketing program development, business model transformation and mobile marketing.

Jason Tabeling

Paid Owned and Earned Media

Jason Tabeling

Paid Owned and Earned Media

Named a “Top 40 Under 40 Digital Marketer” by DMNews in 2012, Jason has created and implemented digital marketing strategies for clients in financial services, retail, healthcare and hospitality. He has also developed detailed analysis, data models and strategic frameworks to engage digital media in all online marketing tactics for both branded and direct-response programs. He has successfully created and managed multiple product launches and promotions for various industries.

In addition to his agency work, Jason is regularly published in the industry. His work can be found on Search Engine Watch, iMedia connection and others.

Outside of work Jason is the father of two daughters, and competes in marathons and triathlons. He holds a BS in Communications from Ohio University and an MBA from Case Western Reserve University.

Eli Grant

VP, Growth Operations

Eli Grant

VP, Growth Operations

As VP of Growth Operations, Eli Grant oversees the agency’s Marketing Communications, Business Development, and Strategic Alliance teams. Additionally, he serves a key role on the agency’s Operating Committee working with the rest of the Rosetta leadership team to define and execute the agency’s growth strategy.

In almost ten years with the agency, Eli has extensive experience across all of Rosetta’s service offerings including Consulting, Technology, Creative, and Media. He has worked with major brands across different industries, leading business strategies and delivering results for some of Rosetta’s largest clients. Since 2013, Eli has been a key leader of Rosetta’s growth and expansion initiatives, including the opening of Rosetta Europe, the global partnership with IBM, and some of Rosetta’s recent strategic client wins.

Eli moved from the Cleveland office to Chicago in 2009 and serves as the co-location lead for Rosetta’s Chicago office.

Mike Chenelle

Finance & Operations

Mike Chenelle

Finance & Operations

Mike Chenelle has more than 17 years of experience leading financial operations and client account teams for high-performing agencies in the digital technology space. In his current role as Partner of Agency Operations, Mike optimizes key performance metrics for both internal and client-facing teams. He manages global resourcing across all of Rosetta’s client services teams, while leading operational reporting that enables the executive leadership team to drive agency growth.

Prior to joining Rosetta in 2008, Mike spent 11 years at Accenture where he worked in the Products, Technology and Resources client groups. The majority of his engagements focused on solution delivery, including the development, design, implementation and ongoing support of business applications and associated infrastructure.

He received a BS in Management with a concentration in Management Information Decision Systems from Case Western Reserve University and resides in Cleveland, Ohio.

Paul Elliott

EVP, Innovation & Thought Leadership

Paul Elliott

EVP, Innovation & Thought Leadership

Paul Elliott is an agency thought leader in multichannel retailing and interactive marketing strategy. He has more than 15 years of experience helping some of the industry’s marquee brands achieve significant results and return on investment from their interactive marketing initiatives.

Prior to joining Rosetta, Paul founded eMergent Marketing in 2004, which quickly became one of the fastest growing search engine marketing firms in the Midwest. In 2006, eMergent Marketing was formally acquired by Brulant, where the search and media team continued to experience exponential growth under Paul’s leadership. In 2008, Brulant was acquired by Rosetta.

Before launching eMergent Marketing, Paul served as the Director of Internet Marketing for the multichannel retailer, Things Remembered, where he architected and managed all digital marketing activities. Prior to that, Paul was the VP of Sales for IdeaStar, a Cleveland, Ohio-based Web design firm, and he started his career as a business process consultant with IBM Global Services.

Throughout his career, Paul has sold, managed or supported many of the agency’s most significant retail relationships including OfficeMax, Trane, Schlage, Helzberg Diamonds, Jo-Ann Fabric & Craft Stores, Macy’s, Justice, Express, Valvoline, Sephora, Perry Ellis, Ferrari, Jos. A. Bank, Pirelli and Hallmark.

Shade Vaughn

SVP, Marketing Communications

Shade Vaughn

SVP, Marketing Communications

Since joining Rosetta in April 2013, Shade has led the creation of the agency’s first Corporate Communications group, which was developed to support the agency’s growth strategy and enhance organizational communications. In that time, he has led the planning, organizing, staffing, training and execution of all internal and external communications functions across Executive Leadership, Business Development, Marketing and Human Resources.

Prior to joining Rosetta, Shade worked for 14 years at PR firm Robert Marston And Associates Inc., where he served leading brands such as The Home Depot, Chrysler, Major League Baseball, John Hancock, Hill Holliday and others.

When not working, Shade enjoys spending time with his wife and two children in Austin, TX.

Locations

Chicago

2 North Riverside, Ste 1200
Chicago, IL 60606, USA
+1 312.568.7010

Cleveland

629 Euclid Avenue, 15th Fl
Cleveland, OH 44114, USA
+1 216.896.8900

London

Oxford House, 76 Oxford Street
London, W1D 1BS, UK
+44 (0) 207 830 3564

Los Angeles

2101 Rosecrans Avenue, Ste 5250
El Segundo, CA 90245, USA
+1 310.765.8800

NYC – 5th Ave

245 5th Avenue, 12th Fl
New York, NY 10016, USA
+1 212.771.5400

NYC – Hudson St

99 Hudson Street, 11th Fl
New York, NY 10013, USA
+1 212.771.5000

Princeton

100 American Metro Boulevard
Hamilton, NJ 08619, USA
+1 609.689.6100

San Francisco

2001 The Embarcadero
San Francisco, CA 94133, USA
+1 415.293.2001

San Luis Obispo

4800 Morabito Place
San Luis Obispo, CA 93401, USA
+1 805.781.0546