About

Mission

Rosetta's mission is to build trusted relationships with team members and clients that drive transformative business impact by understanding and creating demand in a way that accelerates sustainable, profitable growth.

Vision

We aim to make brands and products more personally relevant to our clients' most valuable customers, creating a deeper level of engagement between brand and consumer across touch points and over time.

Values

• Collaborate because in an agency, no good idea (or individual) becomes great in isolation.
• Listen to our clients, their customers, the industry and each other. Good ideas can come from anywhere.
• Trust because solid relationships based on respect and open communication with team members, clients and partners translate into success.
• Laugh at successes, failures, challenges, stresses and just about anything else. After all, it's only marketing.
• Discover through questions, books and studying culture. Be a student of everything to better anticipate the future.
• Imagine what's possible, what's doable, what's never been thought of before.
• Deliver accountability, results, impact and promises. At the end of the day, everything we do should be measurable.

As an agency, Rosetta is continuing on its path to become the world’s most valued interactive marketing agency. How do we embody this as a culture? First, we successfully rolled this out through a recent agency re-branding where we are positioned as “pilots, inventors and builders for a connected world”. This message has been transformational for our team members and for the marketplace as it has helped to ensure that we are on our way to becoming the first choice for name brand corporations around the world. As a part of this, we ask our team members to be “pilots, inventors AND builders” every day in everything that they do. Our team members add the value to our organization and to our clients’ organizations, and they need to live and breathe our identity.

Together, our shared social consciousness motivates us to make a difference, positively influencing our communities both locally and globally. Oh, and we like innovative thinking, fuzzy bunnies, rooftop parties and beer Fridays.

• 01. Greenhouse Project
• 02. Lightning Talks
• 03. Interplay 2011