Mark Taylor is responsible for driving Rosetta'’s innovative personalized consumer lifecycle management approach to marketing as well as strengthening the agency's internal operational model. Mark oversees the team of 500 people responsible for the identification, engagement and activation of our clients' customers through all engagement channels, as well as marketing measurement and optimization. Before joining Rosetta, Mark led Digital & Database Marketing Solutions at Wunderman. Before Wunderman, Mark was with Euro RSCG Worldwide. Early in his career, Mark founded and ran a technology and communications company called "Le Mac et La Plume," in France, where he designed and implemented database and marketing solutions.