Mark Taylor is responsible for driving Rosetta's personalized consumer lifecycle management approach as well as strengthening the agency's operational model. Mark oversees the team of 500 people responsible for the identification, engagement and activation of our clients' customers through all engagement channels, as well as marketing measurement and optimization. He also has executive leadership responsibilities for our Consumer Products & Retail and Distribution & Manufacturing industry verticals. Before joining Rosetta, Mark led Digital & Database Marketing Solutions at Wunderman. Before Wunderman, Mark was with Euro RSCG Worldwide. Early in his career, Mark founded and ran a technology and communications company called "Le Mac et La Plume," in France, where he designed and implemented database and marketing solutions.