Industries

Our unique matrix organizational structure combines industry-specific teams with depth of resources in solution practice areas to reduce cycle time and increase impact. These teams of experienced professionals are industry thought leaders and dedicated to answering our clients industry challenges.

 

Industry Verticals

Healthcare marketers are seeking to outsmart, not outspend, their competition. We help our clients achieve breakthrough business impact by identifying professional and consumer targets, designing specific marketing initiatives and implementing these programs on the basis of differentiated insight. We hold ourselves accountable to pre-defined business metrics and efficiently measure the results of each initiative. Learn more.

  • Allergan
  • Amgen
  • AstraZeneca
  • Blue Cross and Blue Shield of Florida
  • Bristol-Myers Squibb
  • Covidien
  • Johnson and Johnson
  • Medco
  • Novartis
  • Pfizer
  • Takeda
  • Sanofi Aventis
  • Purdue

Contact

To learn how Rosetta Healthcare can drive transformative business impact for you,
please contact Shannon Hartley or Jamie Peck.

Rosetta helps brands in the consumer electronics ecosystem create product and marketing differentiation. Starting with a deeper understanding of customer needs, we infuse the same insights into our iterative approach to product development and marketing programs, ultimately driving the creation of a more integrated and targeted total customer experience. This unique ability helps us bring product to market faster, creates experience differentiation and ultimately drives deeper brand loyalty as we exceed customer expectations at each interaction.

  • Microsoft
  • Vonage
  • Kyocera
  • HP
  • Rogers
  • T-Mobile
  • AOL
  • Apple
  • RIM
  • Cisco
  • Sprint
  • Qwest

Contact

To learn how Rosetta Consumer Technology & Entertainment can drive transformative business impact for you, please contact Tom Adamski.

Companies in the consumer products and retail industry collaborate with Rosetta to successfully transform their marketing messages into positive, measurable ROI through virtually any interactive channel. Our Consumer Products & Retail practice has seasoned executives, many of whom have joined Rosetta directly from leading retailers. They bring a critical perspective we leverage in all our client work.

  • hhgregg
  • Coach
  • Pirelli
  • Marriott
  • T-Mobile
  • Helzberg
  • Jos. A. Bank
  • Valvoline

Contact

To learn how Rosetta Consumer Products & Retail can drive transformative business impact for you,
please contact Mark Taylor.

Bankers, brokers and insurers are looking for innovative ways to drive online growth, increase wallet share, improve retention and promote online service adoption. Our Financial Services team includes industry veterans from leading banks and insurance companies—with strong roots within Big 5 consulting firms—who understand consumer behavior and related challenges within the industry.

  • M & T Bank
  • Nationwide
  • Flagstar
  • CIBC

Contact

To learn how Rosetta Financial Services can drive transformative business impact for you,
please contact Ned Elton.

Business-to-business companies need marketing that delivers relevant information to drive revenue growth and achieve customer satisfaction. Our experts are well versed in the unique challenges facing businesses that market to other businesses. We help you clearly understand who your customer is, what role the online channel should play, and what solutions are required to maximize your marketing needs.

  • Parker
  • CA
  • Hyland
  • Wasserstrom

Contact

To learn how Rosetta Business-to-Business (B2B) can drive transformative business impact for you,
please contact Mark Taylor.

Cuts in commissions, online growth and well-informed consumers are just a few of the powerful changes within today’s Travel & Hospitality industry. As companies evaluate their marketing, the leaders will be those who better understand customer behaviors and consistently meet their needs. Our clients collaborate with us for strategy and solutions that drive bookings, site traffic and measurable ROI.

  • MGM Mirage
  • IHG
  • Disney
  • Marriott
  • Renaissance
  • Wyndham
  • Choice Hotels
  • Silversea

Contact

To learn how Rosetta Travel & Hospitality can drive transformative business impact for you,
please contact Joe McCrone.

Press & Articles

Kieran Walsh Joins Rosetta as Partner in High-Growth Healthcare Vertical

PRINCETON, NJ, May 10, 2012 – Rosetta, which operates as an independent brand in the Publicis Groupe of global agencies and is one of the nation's ... | 5/10/2012


Water.org and Rosetta Launch 'Steps for Water' Mother's Day Campaign to Raise Awareness of World Water Crisis

Princeton, NJ, May 8, 2012 –Water.org and interactive agency Rosetta are joining forces to l... | 5/08/2012


Shannon Hartley Named to Lead Rosetta’s Healthcare Vertical

PRINCETON, NJ, April 5, 2012 – Rosetta, which operates as an independent brand in the Publicis Groupe of global agencies and is one of the nation&r... | 4/05/2012


MedAd News: Way to Go

Take a look at top 50 pharmaceutical and biotech companies, and you'd be hard-pressed to find a woman at the top as CEO or president. But a glanc... | 4/03/2012


Shannon Hartley - Interview with MedAd News

Shannon Hartley: I was first attracted to healthcare more from the client side, so I started working for Bristol-Myers Squibb, and really became... | 4/03/2012


Compuware and Rosetta Announce Partnership to Help Customers Ensure eCommerce Readiness

DETROIT and CLEVELAND — March 28, 2012 — Compuware Corporation (NASDAQ: CPWR), ... | 3/28/2012


Ohio's tech industry is new economic foundation: Chris Boggs

A tip to presidential candidates vying for the approval of Ohio's primary voters: This isn't your parents' Ohio. As the candidates descend ... | 3/03/2012


Independent Research Firm Names Rosetta a Strong Performer Among Global Commerce Service Providers

PRINCETON, NJ, February 28, 2012 – Rosetta, which operates as an independent brand in the Publicis Groupe of global agencies and is one of the nati... | 2/28/2012


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