Blending strategy, ideas, creative, user experience and technology, the integrated "three gear" services we have developed work together to uniquely drive marketing transformation.
The Rosetta Consulting Practice (RCP) is a key differentiator for Rosetta. In an industry-first game changer, the RCP focuses classic strategy consulting horsepower on Sales & Marketing Business Problems with a “beyond PowerPoint®, must lead to execution” mindset. Rosetta’s RCP leadership couples consulting talent from McKinsey & Monitor with marketing and analytic savvy from industry giants P&G, Nielsen and IRI. The Rosetta Consulting Practice helps senior marketers address a variety of strategic issues and questions, which include:
To address these and many other strategic questions, the RCP leads 5 types of client engagements— Market Opportunity Assessment and Sizing; Personality® Segmentation; Value Proposition, Positioning and Messaging Development; Creating Advanced Customer Targeting Tools; Advanced Market Research and Business Tracking; Marketing Best Practices and Capabilities Development.
Clients face a number of key strategic questions when assessing a new business opportunity, whether it's a new market, product or both. Without a clear understanding of the opportunity, it can be difficult to develop and align around a strategic direction.
Rosetta offers a structured approach for answering these key strategic questions, with a full range of customized frameworks, market research studies, expert analysis and decision making workshops designed to uncover key underlying market dynamics and drive team alignment:
Rosetta was founded to deliver personalized marketing strategies driven by world class segmentations. To date, Rosetta has developed more than 500 segmentations spanning a broad range of product and service categories, geographies and populations of interest. We have expertise across numerous industries, including technology, consumer products, telecommunications, financial services, healthcare, travel & hospitality, retail, e-commerce, and B2B.
Rosetta has five patents on the intellectual property underpinning our Personality®-based segmentation and segment-based marketing approach. Rosetta’s Best Fit Clustering Methodology has been specifically designed and tailored for data types and challenges that typically arise in translating consumer inputs into actionable market segments, allowing us to uncover the solution that yields the best insights into demand drivers, and best meets Rosetta client marketing needs.
Rosetta’s view on segmentation is that first and foremost, it must be actionable. Our full-service agency capabilities have been specifically assembled to take action on the segmentations we develop, by offering complete multi-channel business solutions that leverage segmentation to inform core business strategy, marketing and sales strategy, media planning, creative execution, technical development, and ongoing measurement and reporting. Rosetta’s consultants also use the agency’s Creative and design professionals to create Segmentation follow-up materials (e.g., Personas, Videos) and various real life in-market executions. Rosetta’s Media team has become experts in finding targeted segments in online and offline media and then executing media plans accordingly.
We combine our unique strategic consulting expertise with an agency orientation towards implementation to help clients develop differentiating and compelling value proposition, positioning and messaging platforms. This includes identification of the key areas of any successful marketing initiative:
Rosetta employs a variety of tools to identify, select and validate each key element above, including:
Rosetta's Advanced Analytics team combines client customer and prospect databases with powerful data mining methods to creatively solve complex marketing problems and optimize client Relationship Marketing programs. These methods include:
We design, implement and analyze a full range of primary market research and tracking reports constructed to uncover deep, actionable insights into the underlying drivers and potential opportunities for a business. This includes:
At Rosetta, we have a “beyond PowerPoint®, must lead to execution” mindset. To that end, we provide guidance and training on marketing best practices, to maximize organizational capabilities and implementation success.
Rosetta strength lies in our ability to develop deep customer insights and then translate those insights into successful marketing programs. But, we can’t do it alone. We need great clients to help us. And, those great clients sometimes need help improving the capabilities of their internal marketing teams. The Rosetta Consulting Practice has helped its clients by:
Business management consulting services including data, analytical techniques, and insights to enable management to improve business effectiveness.
Business management consulting services including data, analytical techniques, and insights to enable management to improve business effectiveness.
The creative solutions developed to attract and engage customers are vital to the overall success of your marketing campaign. At Rosetta, we have the tools, the talent and the means to enhance customer service, earn customer loyalty, create a greater market share and help extract a positive customer experience from your online and offline marketing campaigns.
Rosetta makes it easy for you to truly understand and experience your customers’ reactions and behaviors. We have a state-of-the-art usability testing facility—fully equipped with a one-way mirror, private client viewing room, real-time monitoring and digital recording equipment—where you can see your customer's facial expressions, hear what they say and watch what they do as they navigate and use your site.
Some of our additional user services include focus groups, user surveys, card sort tests, user personas, heuristic evaluations and competitive benchmarking.
Content Strategy plans for the creation, delivery and governance of content. Whether refining a current experience or building from the ground up, we partner with you to improve the storytelling experience. Our strategists assess and recommend the appropriate hierarchy, quality and quantity of content and also ensure consistent messaging that is most relevant to your target audience. With strategy as part of the experience, compelling content will move your audience to act and keep them coming back.
Information architecture and interactive design is the discovery work that results in a fully baked master plan for your site. At Rosetta, we begin with a clear understanding of your company. Then, we help articulate your online goals, define your audience’s needs and figure out the best way for them to interact and engage with your site.
Unlike traditional forms of print writing, copywriting for the web has its own unique set of principles and criteria. Internet users are prone to action. They learn by trial and error. They seek instant gratification. We also understand that copy has to perform well with search engines in a quick manner without distracting or confusing the reader.
Additionally, our content developers are masters at brand expression in a web format. They can provide the overall content map and then develop effective content while maintaining brand integrity.
Big ideas have risk. But, if you remove the risk you dilute the idea. With your customer needs at the center, our designers create several design concepts for your review. All supporting your brand identity. These designs are iterated on until we have final concepts and style guidelines for you. By utilizing our Personality®-based methodology we enable our clients to align their core value propositions, create supporting messages, differentiate their brands and break through the category clutter.
The Rosetta Icon Design Group is a multi-disciplinary team that focuses on the design of icons and symbols for mobile devices, desktop computer interfaces, websites, TVs, and game consoles. Our obsession with "pixel-perfection" is evident in our work. Visit the Icon Design site.
The way content and messages are delivered via the web is changing dramatically. Consumers are looking for new and exciting ways to interact with your site. That’s why it’s important to keep your customers engaged instead of sending them running for the hills…or, worse yet, running for a competitor's site. At Rosetta, our designers and developers have a deep understanding of rich media, including Flash and Silverlight, to better communicate your overall message by performing a general integration of video, audio and animation onto your site.
Our search engine marketing services are highly customized and vastly integrated into initial strategy through implementation. Through keyword research, market segmentation and integrated offerings, we target your audience by highlighting the benefits and features they’re looking for with paid search engine marketing, social media marketing, search engine optimization services and more. Additionally, our industry-leading performance measurement and analytics provide unsurpassed insight into the customer’s complete purchase path.
Search engine optimization (SEO) integrates technical, content and linking efforts to help search engines learn about your website offerings while giving your audience the information they need to make informed decisions.
Our paid search engine marketing strategies constantly adapt to the search marketplace by focusing on keyword bid management, ad message testing and shopping comparison engines to find the audience that is searching for your business.
Effective online communication strategies allow you to engage with consumers through social media marketing tools like Facebook or Twitter, learn valuable opinions through customer reviews or utilize customized display advertising to address specific wants and needs.
The right mix of search engine optimization services can help grow your unique customer base and transform your customers into loyal advocates of your brand. Through niche services, including search engine optimization, paid search engine marketing, online display advertising, social media marketing and more, we approach each client differently and provide a unique mix of search strategies that are exactly right for your company.
Rosetta is a state-of-the-art mobile solutions provider, employing the very latest technologies to employ the mobile medium to its full extent. Our experienced mobile marketing team works together with our clients to deliver the mobile solution that best suits their needs. We believe integration is a key word in mobile marketing and strive to provide mobile solutions that enhance the company’s overall marketing efforts. Due to the unique set of capabilities used by our team in developing mobile advanced solutions, we offer wide end-user coverage, targeting most mobile platforms, and advanced targeting, including demographic and behavioral profiling modules.
With user-generated media growing every day, individuals are becoming vocal about their opinions, their business and their consumer experiences. Bloggers rant, customers critique, competitors speculate and now journalists have more social media sources to feed their stories. In online environments, the opportunity for damaging your organization — including its people, brand, products or services — is eternal. That’s why protecting and monitoring your organization’s good name is essential in this 24/7 online world.
As marketing technology continues to evolve and grow, traditional media is becoming increasingly less effective. Many companies are beginning to utilize social media platforms as a fresh and effective way to engage consumers and collaborate with communities. According to a study by Forrester Research, internet marketers expect social media marketing effectiveness to increase by 86% over the next three years.
Rosetta can develop comprehensive social media initiatives utilizing a variety of social media platforms, based on understanding communities and objectives. Additional capabilities and services include blogging strategies, widget development, social media monitoring, video sharing and social networking campaigns, rich internet applications, viral marketing and ideation, user reviews and ratings, and mobile applications and advertising.
Just like traditional search engines, the visibility of your products in the shopping comparison engines is highly dependent on either the products’ algorithmic (organic) performance or bid prices. That’s where Rosetta’s Shopping Comparison Engine expertise can help.
As a partner to many leading online retailers, Rosetta has a successful track record of creating optimized product data feeds for inclusion in shopping comparison engines. Our combination of process and technology produces unmatched results that drive sales for our clients.
Online advertising continues to grow. A major driver of this growth is primarily due to advances in targeting and measurement. Proper integration of display advertising into the overall, online marketing mix enables companies to drive efficiencies and results via multiple sales channels. Display advertising also enhances other online media and offline marketing tactics while increasing brand awareness and direct response metrics.
At Rosetta, we take a strategic approach to understanding your goals and objectives. We then develop a detailed, customized advertising plan to meet them. Our work includes everything from banner ad placements and rich media to streaming audio and video. In addition, our creative design team works collaboratively with our online advertising experts to develop compelling, creative campaigns.
We have extensive knowledge in utilizing the most cutting-edge display advertising tactics currently available and have experience in promoting both general product and brand awareness. Our extensive work with behavioral targeting, including re-targeting and pixelling for website optimization, allows us to directly target consumers and drive towards your target ROI. We can also align your business goals to geographic and demographic targeting opportunities. Meaningful contextual placements and sponsorships opportunity research is also a part of our process.
Pay-per-click management (PPC) allows marketers to remain relevant to consumers no matter how search habits evolve, so individuals are always presented with the information they are seeking. Engaging with customers at the very moment they are looking to buy is the advantage paid search marketing has over other online tactics. One significant benefit of pay-per-click management programs is instantly having search engine exposure while waiting for longer-term optimization strategies to take effect. By using these tactics and strategies, Rosetta has become one of the fastest growing search engine marketing firms in the country.
As a leading interactive agency, our PPC team researches the most relevant and searched keywords that apply to your brand, products and services. We monitor these keywords on a constant basis and adjust bids to meet the growing demand of the search audience. We capitalize on the greatest areas of growth by seeking new opportunities to replace declining search trends.
Testing ad copy finds the message that speaks to your audience about the benefits that are important to them. Whether your customer base is looking for the best price or the latest features, targeted paid search marketing advertisements can motivate individuals to click on the ad and convert on your website.
With analytics tagging and personalized paid advertisements, we can track your customers from search to conversion. This ability allows us to better understand customer behavior and customize your strategy to reach consumers instantly.
As countless studies indicate, organic search engine optimization is one of the most important marketing activities you can undertake. A majority of search engine users prefer clicking on organic, or natural, search listings because they perceive them to be credible sources. At Rosetta, our SEO services are highly integrated. Our SEO experts offer their input and recommendations to our design and development work to ensure that the format and functionality of your site will perform optimally in the search engines as well. To ensure search engines and customers find your site, our targeted search engine optimization strategies include the following:
By engaging in these important SEO tactics, your site can gain authority in the search engines. With increased search engine rankings you are on your way to attaining your business goal of gaining customers by presenting your company as an expert in the industry.
Rosetta has a dedicated Social Media team that is an integral part of our Marketing Execution and Measurement group. Our viewpoint is that Social Media isn’t just a different “media channel” – it is fundamentally changing the way that online media works. The driving force that is Social media has a huge impact on SEO; components that are paramount to include in your paid media campaigns and is quickly dominating relationship marketing. Therefore, we have evolved our well-rounded social media offering (social listening, reputation management, etc.) to have a direct link to our SEO and Paid Media teams to allow us to better design our campaigns across the media mix which fosters social media influences to lead to improved search performance and conversion. Our social media team also works heavily with our Creative and Customer Experience teams to ensure that social factors are an integral part of a site design and user experience – further improving the impact on our media campaigns.
Selecting the right technology solution that will compliment your business strategy is a crucial decision you are faced with making. Our consultants work with you to determine your needs and then guide you toward the right products and tools for your business. We have hundreds of specialists who work with these technology solutions on a day-to-day basis and can differentiate a product’s “capabilities” and the real-life fit as it relates to your specific business requirements.
Today’s complex B2B and B2C eCommerce environments demand comprehensive and robust solutions to operate at peak performance. Selecting the best strategic partner to manage these environments is a critical step toward maximizing your business potential. Rosetta’s own Package Management Framework (PMF) separates us from our competition.
Enterprise-class solutions demand corresponding deployment methodologies. Rosetta's Managed Services capabilities can ease the pain brought on by the never ending change that is driven from the constant improvement of your Java application base. Complex, undocumented deployment problems affect your bottom line by creating cumbersome improvement cycles.
Our automated deployment deliverables reduce deployment times, facilitate consistent results, reduce the need for complex deployment documentation, introduce technology that facilitates delegation, enhance capabilities by making roll-back a button instead of a nightmare and align deployment with ITIL/ITSM best practices.
You need an extension of your business — people who think about you and your business every day as if they were your own team members. Rosetta has long-term partnerships with our clients for whom we manage and provide increasingly specialized business operations, such as outsourcing, eCommerce application support, administration and maintenance, and help desk services. Our work is led by a strategic account manager who not only maintains your key business functions for you, but also constantly seeks to improve them.
We assume the role of master for all technologies, and we can adeptly support you as a full-service partner in this capacity. Our managed services team has deep technology solution experience including network, server management, monitoring, and production support expertise and services. If you have any required niche services, outside of our core business model, we leverage our strong relationships with all of our partners to provide smooth and seamless support for you.
Often you need a solution that cannot be bought in a box. Our experts are experienced at designing applications that solve complex business problems and processes. We can help you establish your key business needs and then translate those needs into a technical requirements summary, which in turn becomes the roadmap for all of our custom development work. Your role is to help us define your end goals. Our role is to leverage our relevant experience to create custom technology solutions for you to perform the exact functionality you require.
Portal solutions offer you one single customizable interface that allows you to effortlessly access information, applications and business processes. Whether it is an intranet for your employees working in multiple locations or an extranet for your business partners, our experts can work with you to drive real business value including increased productivity and efficiencies. We can help your company make better decisions, work together more effectively and get more done.
The most successful sites today are doing a lot more than just listing products and showing the basic catalog information; today content needs to be composed and highly integrated with the best practices of search engine optimization as well as accessible to your organization's key stakeholders through the latest content management technologies. This is a delicate balance.
Rosetta transforms commerce for the connected world by uncovering new insights into customer behavior and strategically applying them to drive real business impact. Through deep technical expertise and an unwavering commitment to results, we build the breadth of connections needed to energize sales by better engaging a brand's most profitable customers across the entire online and offline shopping experience.
At Rosetta, our Marketing Services team is committed to provide your company with intelligent, personalized interactions across all online and offline channels. We can help lay the foundation to support your marketing and segmentation strategies. We deliver personalized, relevant and timely communications whenever, wherever and however your customers want them.
Effective relationship marketing programs depend heavily on a marketer's true ability to adopt and operationalize a more customer-centric (e.g. personalized) and impact-oriented approach to their direct and relationship marketing/management efforts. Rosetta's RM: Insight and RM: Insight+ programs offer an opportunity to asses this readiness, to measure the capability against established benchmarks and, importantly, against the best in the industry. Our analyses range in complexity from a relatively simple current state diagnostic to a deep dive into your programs, processes, platforms and performance. Both approaches offer a benchmarked scorecard, a detailed gap analysis and a recommended path to increased effectiveness.
Rosetta leverages numerous channels and strategies for growing your customer base. Our list and data sourcing is tightly coupled to the development of the marketing strategies we put in place for our customers. Ongoing data management and enhancements are key components supporting the technological and strategic foundation of Rosetta’s RM Services offering.
There’s a difference between organizations that offer marketing databases and those that offer database marketing. Marketers today need a foundation that supports their marketing and segmentation strategies and provides the foundation for longitudinal analysis and learning.
Many organizations lead with technology and try to wrap marketing strategies around that specific technology. Rosetta’s Personalized Relationship Marketing Engine is a configurable technology solution designed to easily adapt and support the unique in market RM strategies we put in place for our clients.
The number of targeted marketing channels grows every year as does the technology to facilitate and the legislation to navigate. Rosetta not only optimizes the cadence and channel for CRM communications, but balances customer preference to deliver highly targeted and relevant marketing messages for our clients.
Organizations have access to more consumer data, touchpoints and media options. Optimizing these experiences across the marketing and sales supply chain is becoming more important and more complex. The ability to design a program that is on-target, operationally feasible and flexible enough to support the marketing velocity in today’s marketplace requires more precision than ever before. Rosetta blends forward looking RM technology capabilities with our strategic marketing expertise to develop CRM programs that drive significant ROI.
Leveraging a comprehensive suite of analytic toolset and technologies, our analytic platforms are designed to bring data together in an accurate, accessible and actionable manner to drive consistent and integrated reporting. Rosetta recognizes that there is a difference between reporting and analytics and we deliver not just data, but insight and recommendations to our clients. It’s through this insight driven optimization process that we drive continuous improvement in our clients marketing strategies and tactics.
Every Rosetta market application is designed to deliver predetermined, measurable results which ultimately translate into material economic benefit. We work with you to establish your Key Performance Indicators, use web analytics to analyze data, and use A/B multivariate testing to optimize conversion rates. Rosetta then uses this data, along with the services necessary, such as program and campaign optimization and predictive modeling, to accurately determine just how effective a campaign can be.
The same modeling methodology we use for our segmentation typing tool development may also be used for behavioral models such as response models, attrition models, cross-sell models, etc. These models use data from the client’s database and/ or purchased data, to optimize specific marketing programs for acquisition, retention, up-sell, etc. through better targeting. When these models are combined with Personality Segment, the ability to both target and personalize can lead to dramatic increases in program performance.
A tremendous amount of behavioral and segmentation data is now available that allows us to understand consumer impressions, interactions, purchase and loyalty. Every click, hesitation, registration, survey response, and online purchase can be recorded. Marketers can gain insights and optimize programs based on what people actually do, rather than what they tell a survey or a facilitator they might do. The challenge for marketers is to translate this information into better marketing.
Rosetta has improved economic performance for even the most advanced database marketers by applying additional consumer understanding provided by Personality-based segmentation. Personality insights provide the ‘Why' to enhance the ‘What' that is generally provided by traditional, behaviorally-defined targeting and tailoring decision rules.
Delivered via scalable segmentation tools, Personality provides the rich fact base client teams need to set, test, and optimize sales and marketing decision rules over time.
Using advanced testing techniques for landing page optimization coupled with leading-edge technology, Rosetta's A/B and multivariate testing service enables our clients to maximize ROI and optimize conversion rates in real time, based on the actual behavior of real customers.
Our web analytics and consumer insights group gathers, reviews and analyzes multiple levels of data provided by a variety of tools that are available. Our experienced team of business-minded and technically focused resources provides a context for the results of that analysis. By taking into consideration multiple factors including industry trends and company history, Rosetta's team is able to draw upon its vast industry experience in order to provide actionable recommendations. The combination of technical expertise with the development of actionable recommendations is where our highly qualified team differentiates themselves from other analytics-minded firms.