Our mission as creative technologists is to create famous work that moves consumers, moves market share, and moves the world of interactive marketing forward. We do this by translating deep customer insights and targeted business objectives into memorable ideas, unique experiences, and pixel-perfect designs that are personal, relevant, motivating and measurable.
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The problem? Convey your brand promise to a whole new generation. The solution? A mobile app that’s an accident toolkit, and a brand piece reinforcing its word that Nationwide is “on your side.” An industry first, this app did everything from call emergency services to take photos of the scene. It garnered awards and generated 14.7 million impressions in just 4 months.
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Creative chops, serious tech skills, community outreach? Check, check and check in this Rosetta holiday greeting card. Snowday let people catch virtual snowflakes on their tongues via an augmented reality game. Using facial recognition, motion tracking software and harnessing the power of social media, Snowday went viral and logged a million snowflakes in less than a week. It culminated in a community outreach event for New Orleans schoolkids.
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How can you directly increase mindshare and market share? Help consumers link a trusted brand with the milestones in their lives. So we introduced Kleenex customized tissue boxes. It turned into a first-in-class ecommerce experience, and our client turned a profit with no marketing support at all. Using a Microsoft technology platform so the client could maintain the site, we introduced MyKleenxTissue.com. And at the end of the day, we learned that for every one box of Kleenex tissue sold, six people had a meaningful experience with the brand.
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Allergan was looking to create lasting relationships with aesthetically aware women. Enter Rosetta. We created an interactive program based in deep consumer insights. This website highlights the benefits of Juviderm® ULTRA on various areas of the face and offers a Morphing Tool that allows women to create a simulated “before” and “after”. Finally, the Clinic Locator encourages our target to visit a clinic. More than 600,000 people visited the site, and 150,000 looked up clinics. Now that’s a confidence builder.
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How do you speak to buyers, service reps and subscribers all in one place? By creating a cross-channel solution with online shopping, telesales and e-service that significantly decreases hold time and increases online shopping conversions by 20%. The smarter commerce solution resulted in an additional 100,000 orders per year.
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Crane stationary came with a distinct brand personality and needed to maintain this richness online. In order to optimize the site and maintain its branding, Rosetta not only gave Crane’s consumers value, but a reason to return. We created a fully customizable desk drawer in a beautifully photographed desk complete with a key that hints at something else. Special offers are delivered with the specific consumer in mind.
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How do you make it easier for business people to shop for business? Make your app easy, functional and put it in the palm of their hand. Additionally, we optimized the OfficeMax website to be more versatile and deliver a first-class shopping experience through a mobile store. This app gave people expected functionality like locators and contacts, but also delivered exclusive offers and a virtual rewards program eliminating the need for customers to carry a card.
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How do you involve consumers in a fashion brand? Let your customers be the designers. For Fossil, we created “Build a Watch,” an online experience that combined the consumer’s distinctive style and individual tastes to deliver something one-of-a-kind. Only available online, the user chooses each component: face, case and band. “Build a Watch” incorporates an RSS feed integrating with Fossil’s backend, providing live merchandising so the consumer is only delivered options currently in stock.
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How do you create a website that engages an audience and infuses the brand? Create a concept that’s fun, focused, evangelical and educational while converting the target into the consumer. So we introduced Jenny, Pilot’s unofficial pen expert, who was charged with engaging the consumer. Jenny offered pen use etiquette tips, a poem to encourage registration, a carousel that highlighted the different uses for each Pilot and, of course, online-only coupons.
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How do you drive positive business impact for loyal physicians while adding financial and aesthetic value to the patient? Create a Botox Benefits Loyalty program leveraging Rosetta’s Personality®-based insights. Our solutions were multifaceted and included an in-office, patient-driven kiosk allowing users to connect emotionally. Additionally, we created a “Benefits Lounge” where consumers can earn special rewards, check rewards status and be reminded about their next visit, all in private.
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Is it possible to prepare every woman for an optimum breast enhancement experience? Yes, by educating the European market about the variety of Natrelle product options and allowing women to better understand the choices involved, gain confidence and find the right physician. The site also allows women to connect on an emotional level by identifying themselves with one of the nine women featured on the site whose concerns, wants and needs may be similar to their own.
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How do you introduce a new medication to teens with only a website? Create an informative environment that engages a particular audience while teaching them something in a fun and attractive way. The ACZONE® website served as the definitive source of information about the products for both teens and young adults, while additionally including a “Fact or Fiction?” Quiz and a Before and After Gallery. All throughout, the user is encouraged to ask the dermatologist about ACZONE®; today.
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How do you insert an insurance company with low brand awareness into consumer’s consideration set? Create a social movement, of course. Rosetta created a low-cost, viral web concept to increase “Jersey Pride” and turned High-Point Insurance into a catalyst for New Jersey consumers standing up for themselves. The hub of the website employed Jersey-centric content and became an engaging creative force that fueled a 4.3 million reach in PR exposure.
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How do you prove to present and future customers that their cell phone provider appreciates them as individuals? Prove it. Rosetta developed a way to talk to these customers that demonstrated how much Rogers appreciates their needs. A landing page targets customers nearing the end of their contracts and makes offers based on an individual’s usage and patterns. As a complement, Rosetta created a unique piece of direct mail that successfully broke through the clutter in this very cluttered space.
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How can a hotel centralize control over affiliates without hampering the unique messages needed by region? Build a solution that ensures a consistent framework, but permits content and aesthetics to be defined by the individual property. So that’s what we did. The Marriott Module Microsite offers the flexibility and personalization needed to show and tell each hotel/resort’s unique attributes, regional offerings and property-centric themes like golf, weddings and spas.
